Fernando Freire

Marketing & Sports Manager | Campaign building, Contract Negotiation, Athlete Management

Los Angeles Metropolitan Area | US

Skills

Marketing
Marketing Strategy
Digital Marketing
Advertising
Public Relations

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Interests

New technologies

Extreme sports & world news.

Industries

Creative Agencies

Fashion

Lifestyle

Music

Outdoor

Skate

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Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Fernando

My journey began early, landing on the cover of a skateboarding magazine at age 9 and competing as an amateur surfer throughout my youth.

Immersed in the lifestyle and culture of these sports, I had the privilege of collaborating with renowned brands in the street and surfwear segment. And that was my foray into the Marketing & Sales field, where I truly found my calling.

My passion lies in understanding and optimizing every stage of the customer journey and their touchpoints. This is my arena to create and deliver outstanding performance, leveraging valued omni-channel experiences. The results I achieve stem from hard work, dedication, resilience, and an insatiable eagerness to continuously learn and accomplish goals. This drive has led to recognition and awards while working with the world's leading companies in the industry.

As a millennial, I have an intrinsic understanding of the essence and consumer behavior of my generation. Coupled with in-depth studies, I have a clear understanding on the direction and trends of Generation Z, our next wave of consumers. My natural and spontaneous communication style allows me to engage with diverse audiences effortlessly. I am often recognized as a leader and ambassador, naturally embodying a guidance role. With my experience and motivation, I excel at building compelling stories, inspiring colleagues, forging strategic partnerships, and creating winning strategies that effectively reach massive audiences.

Trajectory

Jan 2001 — Now

Owner, Marketing Agency & Services · DATA.image

Boost brands and companies growth by: Branding & Marketing consulting Market positioning analysis Digital marketing & strategy, Data Analytics & SEO Managing key accounts Building Ads campaigns Project managing Overseer POs, invoicing & transactions Supervise importing & logistics Directing and editing audio-visual Music Producer (Brazilian Association of Musicians) Attracting clients such as: Mizuno, ESPN, Rip Curl, Nobox (Copa Airlines), Topin Group (Monster Valley)

Oct 2017 — Apr 2024

Manager & Sports Agent · Superheroes Management

Manage a roster of top athletes, Olympians, influencers & creators Create & nature relationships with top-tier companies Contract reviewing & negotiation Propose partnerships and collaborations Pursue and secure sponsorship & endorsements Support athletes with decision-making and career strategy Social media guidance Attend and represent in world-renowned events

Jan 2015 — Jan 2017

Marketing Manager · Zumiez

While working for the World's largest Action Sports retail, I planned and executed: Managed planning, partnerships and promotions, achieving both short and long-term goals Drove yearly advertising calendar Proposed, maintained, and reconciled budget Built and executed content strategy Expanded promotional opportunities into Europe & Australia Built sponsorship opportunities and involvement Managed world's largest skateboarding contest series Lead development and production of artwork, print, digital, direction and content Built and maintained database Collaborated on the development, planning and execution of all key marketing projects Proactively searched for new activation ideas, supporting long-term marketing objectives Travelled to key event locations building and strengthening relationships Managed support personnel ensuring representation of the company in the best possible way Drove Zumiez Skateboarding events over a multiyear growth plan Assisted as Marketing liaison to partner brands and athletes Results International expansion of marketing events Record amount of collected sponsorship Awards Best Team Project of the year, 2017

Jan 2012 — Jan 2014

Marketing Manager · Vans, a VF Company

Owned all Marketing initiatives for the fastest growing shoe company on earth, including: Annual Budget preparation and implementation Direction and adequacy of entire customer facing campaigns Created strategy for product placement & segmentation Built and maintained healthy & strong relations with key accounts Alignment with sales representatives Presenting and sharing results to support and guide all LATAM regions Dedicated support to Sales team & guidance to achieve KPI’s and sales goals Forecast product success and trends in the region Digital marketing, data analytics & SEO Digital advertising & strategy Supervision and control of Visual Merchandising Leading content & Social Media platforms Managed events (4-6 per year) Print ads, outdoor, promotions and activations Supervising Public Relations & Social Media Restructuring and support team of athletes Application of CRM & SRM Results Best Marketing Team, 2013 Best campaign execution, 2012 Results Exponential growth in sales Internationalization of brand owned events Extraordinary brand awareness increase within the region

Apr 2010 — Apr 2012

Professional Skydiver & Authorized Dealer · SKYDIVE DELAND, INC.

+3000 jumps, +200hrs in the wind tunnel Poster boy, ads, magazine stories, interviews & several media appearances USPA Coach & AFF Instructor, Category "D", highest achievable level Wind tunnel coach, IBA Coach Level IV, highest level possible For 2 consecutive months the busiest coach in Florida, USA Load Organizer in different Dropzones, residing Skydive Miami Sponsored Athlete by the top brands of the industry, including Performance Designs Parachutes, UPT Vector containers, Vigil aad's, Larsen & Brusgard digital and audible altimeters, Cookie helmets and LiquidSky suits. Authorized Dealer for the main and most important brands in the skydiving industry. As a key professional athlete, I had students & customers from all corners of the world, and part of my work ethics is to also share my technical knowledge on equipments and performance, helping and advising my clients to identify their best and safest options.

Mar 2009 — Mar 2011

Owner Partner & GM · Kone Sushi

Suitability of environment Creating visual identity Staff hiring and coordination Maintenance of accounting transaction Negotiation and purchase with vendors PR and media plan Customer service

Feb 2002 — Jun 2004

TV Host · Rede Bandeirantes de Televisão

TV host for the show "Route 21". Produced by KN Video, Rio's known TV producer, traveling across the country, presenting and disseminating regional culture, sports and indicating the best routes and alternatives for tourists and travelers. Award winner, on air for two years, sponsored by Peugeout.

Feb 2000 — Oct 2000

Writing, Photo & Video Contributor · Trip Editora

Story telling Research Photo and video collaborations

Feb 1998 — Feb 2000

Marketing Coordinator · Journalist in Jornal Primeiramão

Responsible for allocating budget Supporting TV campaigns Coordinating events Trades Columnist, creating/writing the weekly column "Tambores de Sampa" Corporate promotion assistance, as well as for third party clients, e.g.: UBS Swiss Bank

Aug 1995 — Jul 1998

Sales Representative & Amateur Athlete · Udo Bastos Surfboards

Sales representative for Udo Bastos surfboards shaper, as well for other core surfing equipment & accessories. At the same time I used to compete in amateur Surfing contests, pretty unusual for a São Paulo City resident & native.