Fabiola Bejarano

Managed four key accounts (Shoppers Drug Mart, Nordstrom, Morphe, Apotheca) across the US and International territories; successfully driving account growth and profitability by implementing strategic initiatives, expanding assortment, and leveraging sales/marketing programs. Oversaw content and copy updates, timelines, and delivery for retailer merchandising .COMs for new launches, retail, promotions, packaging updates, and asset optimization Execute store generated events with the team and independently to ensure KPIs are met. Host educational programs designed to enhance sell-through and growth of the account Oversaw the master sales tracker, regularly updating it with data from Operations team, account reports, and other sources.Collaborated closely with Product Development and Marketing teams to develop effective GTM plans for new launches within partner accounts

Lead 3-member marketing team, overseeing $125K+ annual marketing budget for print/digital collateral, email promotions, in-store signage, trade shows, brand partnerships, and paid social media in the United States, Mexico, and Canada territory. Devised strategic, retailer specific in-store marketing plans and product launch campaigns for 16 key accounts in conjunction with the Sales team; identifying opportunities to drive profit in each account. Drive comprehensive consumer journey from in-store communication, to e-commerce, social commerce informed by business analysis and qualitative and quantitative research Rollout and manage engaging retail training content using different modes of delivery, to educate consumers and retail employees, while continually measuring training effectiveness to maximize product knowledge, brand awareness, and loyalty.

Selected to be 1 of 3 representatives throughout the entire company to introduce the agency’s 1st global bra fitting service in all DTC stores: trained by bra fitting expert, Monica Harrington, on how to properly fit a bra; designed the company’s 1st bra fitting training program; spearhead 2 training seminars per week for DTC associates. Manage 13 partner accounts (i.e. Foot Locker, DICK’S Sporting Goods, Champs Sports) by supporting and building relationships with retailers and retail associates. Boost brand exposure and visibility by creating a buzz around the brand, educating consumers / retail associates about the products, and by getting consumers to promote the brand to prospective customers as brand advocates. Maximize sales by promoting products, spearheading strategic product placement, and by leading visual merchandising efforts. Strengthen customer loyalty by getting consumers excited about the products, positioning the brand / products as the best solution for customers

Supported corporate and marketing initiatives by serving as the project manager between the Creative Services, Marketing, and Ecommerce teams. developing marketing campaigns, managing the marketing calendar, overseeing budgets / expenses, arranging meetings.- Interim Visual Merchandising Director for 6 months. Introduced and implemented the company's Visual Merchandising Standards across 150 locations. Coordinated store openings and remodels by spearheading product mapping, floor plans, product displays, POP, planning grand openings, and more.