Ezra Shaffer
Marketing Executive · Ford
Santa Cruz, CA
In My Own Words
Seasoned e-commerce and performance marketer working with local and global brands.
Work Experience
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Sr Director, Performance Marketing
West Marine2020 – 2022
Strategy, budget, execution, and reporting responsibility of all aspects of Customer Acquisition, Conversions, and Retention/Loyalty in the Digital space.
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Vice President, E-Commerce & Digital Marketing
ThinOptics2018 – 2020
Helped the company become profitable and scaleble.
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General Manager, E-Commerce & Digital Marketing (Interim)
TIMBUK22018 – 2018
Oversight and responsibility for the E-Commerce business and P&L
Director, E-Commerce & Digital Marketing
Giro Sport Design2011 – 2017
Oversaw all aspects of Digital Marketing along with the E-Commerce business.
Global Brand Director, Digital Marketing
DC Shoes2010 – 2011
Oversaw all aspects of the global Digital Marketing initiatives from Brand to Direct to Consumer.
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Account Supervisor, National Advertising
Rubin Postear & Associates (RPA)2008 – 2010
Oversaw go to market strategy for Honda cars and trucks.
Education
MC
Interests
Skills
Industries
Activity
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