Erin OKeefe

Hospitality & Outdoor Marketing Manager | Multi-Channel Campaigns, Event Strategy & Brand Growth · Deer Valley Resort

Park City, Utah

In My Own Words

Results-oriented marketing and sales leader with 12+ years of experience driving revenue growth, brand visibility, and customer engagement across hospitality,outdoors, and membership organizations. Skilled in marketing strategy, project management, campaign execution, digital and social media marketing, event planning, and team leadership. I excel at building strong client and stakeholder relationships, creating data-driven strategies, and delivering measurable business outcomes that align with organizational goals. Some highlights of my work include: Deer Valley Resort: Led a strategic signage overhaul that improved guest experience and communication efficiency, resulting in a 30% reduction in customer inquiries within six months. Developed the resort’s first winter map for the newly expanded 24/25 terrain and initiated planning for the 25/26 map. All West Communications: Executed a full organizational rebrand and launched a new website, strengthening brand recognition and digital presence. Led multiple product launches, including Plume, achieving 60% customer adoption within 12 months. DeJoria Center: Produced and marketed large-scale events hosting up to 1,200 attendees, driving engagement, revenue growth, and repeat business.

Work Experience

Hospitality Marketing Manager

Deer Valley Resort

2022 – 2025

Deer Valley is a world-renowned luxury ski resort in Park City, Utah, consistently ranked among the top ski destinations in North America. As Marketing Manager, I led cross-departmental initiatives to enhance guest experience, drive revenue, and strengthen brand presence. Highlights include implementing a resort-wide signage rebrand that reduced guest inquiries by 30% within six months, producing the first winter trail map for the newly expanded terrain, managing budgets, and delivering integrated campaigns that aligned with revenue goals.

Marketing Manager

All West Communications

2021 – 2022

All West Communications is a regional telecommunications provider serving communities in Utah and Wyoming. I oversaw marketing strategy, brand identity development, and digital transformation, including the launch of a new website. I managed campaigns across digital, print, and social platforms, executed product launches—such as Plume, which achieved 60% customer adoption in its first year—and partnered with internal teams to improve customer engagement, loyalty, and acquisition.

Marketing Specialist

All West Communications

2019 – 2021

As Marketing Coordinator, I supported brand growth and customer engagement by creating content for newsletters, blogs, social media, and campaigns. I streamlined branding across B2B and B2C channels, increasing recognition and consistency, and grew social traction and awareness by 25%. I also developed sales collateral for internal teams and managed community outreach campaigns with local events, nonprofits, and schools to strengthen community relationships.

Group Sales Manager

Westgate Resorts

2019 – 2019

Westgate Park City a five-diamond resort, offering full-service accommodations, conference space, and group experiences. In this role, I managed group sales strategy, budgeting, and forecasting while building relationships with corporate and social accounts nationwide. I implemented a sales action plan that increased new business opportunities and trained and managed a Sales Coordinator to support team efficiency and performance.

Group Sales and Marketing Manager

DeJoria Center, LLC

2017 – 2019

DeJoria Center is a premier event and entertainment venue in Kamas, Utah, hosting concerts, weddings, conferences, and corporate retreats. I generated more than $400K in annual sales by securing events ranging from 10 to 1,200 attendees. My role included producing and marketing events, leading client site tours, and planning event logistics, as well as managing advertising campaigns across digital, print, and PR channels. Notably, I boosted sales by 20% through relationship-building initiatives and creative marketing strategies.

Group Sales Coordinator

Visit Park City

2015 – 2017

The Park City Chamber & Visitors Bureau promotes Park City, Utah, as a premier travel and meeting destination. As Group Sales Coordinator, I generated over $500K in new business while creating marketing collateral, sales presentations, and strategic communications. I coordinated site visits, familiarization tours, and represented Park City at national tradeshows such as ASAE, IMEX America, and MPI, expanding the city’s visibility as a top destination for meetings and events.

Membership Services Manager

Visit Park City

2011 – 2015

In this role, I managed membership services for over 1,100 local businesses and organizations. I developed educational content and programming—including webinars, seminars, and member communications—while planning and executing 20+ member events annually. Additionally, I maintained lodging reports for 50+ partners, ensuring accurate tracking of RAP tax revenue, and strengthened member retention by enhancing engagement and lifetime value.

Education

Marketing

Saint Mary's University of Minnesota

2005 – 2009

Activities and Societies: Student Activities Comity, Student Senate, Woman's soccer, Track and Field,

Interests

Social mediaPhotographyMarketingEvent planningOutdoor industryEventsDigital content

Industries

LifestyleOutdoorSnow