Erin Kimball

Creative Director & Designer · FEATHER + COCONUT

Milwaukee, WI

In My Own Words

I am a creatively driven and individual who embraces learning and teaching others. I work well in an open and diverse atmosphere while being willing to undertake stimulating challenges. I am curious, inquisitive and believe in moderation through creative intellect and imagination. Multitasking numerous projects under strict deadlines, while creating quality presentations of work are strong assets I possess. Color on color is my jam.

Work Experience

Creative Director & Designer

FEATHER + COCONUT

2017 – Present

-Apparel Design -Textile Design -Swimwear & Lingerie -Social Media -Garment Construction -Handcrafted -Web Design -Graphic Design -Accessory design and construction

Creative Designer + Manager

Angelic Bakehouse

2019 – Present

- Responsible for coordinating the design work and gels the team involved in the entire construction process, right from the work of design thinking team, architects and the planning phase, to the studio work and the final construction. - Overseeing and designing all creative and marketing assets involved with the brand. - Creating all assets for a variety of platforms and formats. (Social, ads, print, web, email, video, photography) - Managing all organization of creative assets. - Thoughtful and engaging digital content produced for a variety of website, email campaigns, social media channels and digital ads. - Production design work, including image edits, banner sizing and file organization for all brand creative assets including package design and POP/POS. - Brand reinforcement and upholding brand guidelines across all assets for cohesive visual alignment. - Create dynamic and original presentation and sales materials for Sales and Marketing team. - Creating assets in Adobe Creative Suite, Canva, Bannersnack and other platforms for design work and brand needs. - Found multiple programs for faster creative process and work flow needs for marketing campaigns, social and sales team; such as, Later.com, Monday.com. and SocialMeep.com(This increased work flow and IG engagement within 2 weeks at 35%) Bannersnack, Clipchamp and Animoto. - Styling, lighting and photography of product, recipes and social media needs such as giveaway brand collaborations, lifestyle shots and much more. - Food Photography school - Package design changes and mock ups. Tortilla packaging print mock up project complete saving over 90% in cost. Creative Direction Product Management Email Design Photography Graphic Design Web Design - full website reconstruction for re-brand uplift. Illustration Print Material Layout and Design Food Styling Branding Guidelines - revamp Video Product Packaging Social Strategy

Photo Studio Art Director

Kohl's

2019 – 2019

- Responsible for creative direction and execution of digital marketing campaigns including social, display and video to drive new customer acquisition. - Lead designers to create social channels and marketing promotions that drive engagement and conversion while inspiring our customers and provide ongoing direction to advance the creative point of view of brand. - Understand technologies and creative approaches to develop creative assets that are most effective in each medium. - Bring innovative thinking and lead digital marketing from inception to launch. - Ensure design solutions are customer focused, intuitive and flawlessly executed. - Responsible for the day-to-day art direction of the team and hands-on execution for key marketing initiatives. - Fashion/Style trend analysis. Contract Position*

Creative Designer

Shopko

2017 – 2019

Baby Girl & Boy Trend & Creative Development of original, trend designs for the use in private brands such as Peanut and Ollie and Energy Zone. Researching trend, color and other competitive brands. Ensure current knowledge of benchmarks along with inspiration applied to designs. Collaboration with other members of the product development team and buyers. Approvals of submits and finalization of fashion CADS.

Design & Marketing Coordinator

Earth Sense Energy Systems

2017 – 2018

Assisting and coordinating the branding direction for Earth Sense. Creating a consistency through design and branding using several materials and design methods in order to accomplish the lifestyle and warmth that Earth Sense represents. Updates through moderation and open mindset for classic ideas and energy saving methods. Design Photo Print Co-op Marketing Branding Media (1)This position has 1 media