Erin Fischer
Director of Global Sales · Ju-Ju-Be, Intl
In My Own Words
Sales professional with 8+ years of B2B Sales experience in premium consumer products. As a strategic and collaborative manager, I thrive on Company Culture, and have a passion for creating strong teams built to excel in competitive markets. Skilled in sales strategy, business development, and customer relationship building, I focus on higher level strategies to encourage growth and maximize profitability across all channels.
Work Experience
Director of Global Sales
Ju-Ju-Be, Intl2020 – Present
• Directly responsible for managing and expanding the sales business across five sales channels including Specialty Retail, 3rd Party Marketplace etailers, Key Accounts, Closeout Retail, and International Distribution partners. • Over the course of two years, delivered 200% revenue growth at the company’s Key Account, Buy Buy Baby. • Create companywide sales plans and budgets with proper attention to each sales channel increasing profitability in each channel through Channel Segmentation, Go to Market Strategies, and Promotional Calendars. • Lead sales team in highly anticipated product launches 2-3 times monthly, including licensed partnerships and collaborations accounting for 5 million dollars annually • Actively engage in purchasing decisions, forecasting, and determining product lines for each product launch while adhering to planning deadlines • Lead weekly Sales and Marketing Meetings to present sales updates including forward looking sales data and sell-through info to team and board members • Regularly coordinate sales initiatives, including product launches, promotions, or channel expansions, with marketing, product development, e-comm and operations teams • Assist the product team with feedback from accounts in effort to create more synergy between past, current and future product lines, as well as custom / SMU product opportunities for accounts • Work with marketing team to support each retail segment in new opportunities and create excitement for the brand
Director of Sales
Kanga Care, INTL2019 – 2020
• Onboarded 24 new business partners including negotiation of contracts, pricing, and DTC / B2B sales assortments both domestic and internationally • Identified 150+ new specialty accounts globally using Market Research, and Competitor Analysis • Curated specific Sales and Marketing hybrid strategy implemented for existing product lines while launching new products monthly • Mirrored existing DTC Sales strategies into B2B platforms increasing sales YOY by 25% • Worked with COO to establish priority of top 50 B2B accounts in juvenile industry with strategy to replicate previous B2C success across B2B channel and international accounts
Global Sales Manager
Ju-Ju-Be, Intl2018 – 2020
• Expanded business within Specialty, Key Retailers, 3rd Party Marketplace, and International Accounts by focusing on under-represented geographic areas. Tasks included developing a sales strategy, budget, receiving feedback, ongoing product and competition research, product launch management, forecasting, relationship building, direct communication between reps / distributors / accounts, meetings, shows, visits, etc. • Worked directly with VP of Sales on company wide sales strategies to increase YOY growth in all sales channel. • Served as liaison between Sales and Marketing teams. Identified trends in product sales, events, promos and brand campaigns to present in weekly sales meetings. • Assisted in international and domestic product launches with outside sales teams, sales reps, and international distributors. • Created curated assortments for all Key Accounts to maximize sell through • Analyzed data regularly to forecast quantities for new product launches • Attended industry trade shows including ABC, JPMA, and K&J • Created assortments and ATS (Available-To-Sell) reports for all accounts, reps, and distributors
Sales Manager, Independent / Specialty
Ju-Ju-Be, Intl2014 – 2018
• Responsible for managing 2.5M dollar Specialty Sales business including sales reps throughout 10 regions in the USA covering over 400 retailers • Created, communicated, and implemented budgets for all reps, holding monthly accountability calls • Traveled to regional rep territories, observed sales processes, and created long standing relationships with accounts • Hosted International Sales Team meeting with all reps in attendance • Frequently analyzed budgeted vs actual sales, and presented trends to upper management • Managed and trained reps and accounts to use company tools and resources
Sales Ambassador Lead
EuroAdventures2013 – 2014
• Top 10% highest earner 2013 & 2014 • Worked with marketing team on creating marketing materials for all Sales Ambassadors • Worked with study abroad students at local universities to create sales teams once abroad • Planned and created customized trips for groups of students traveling overseas
Sales and Marketing Coordinator
ANC Professional Management2011 – 2013
• Researched market competition and presented findings to Sales and Marketing teams • Tracked sales leads and kept an active sales funnel • Entered all data into CRM system regarding new customers • Created sales tools for brand recognition • Implemented SOPs to support and track importance of customer satisfaction
Education
Interests
Industries
Activity
Recent posts, comments and shares.