Erik Adolph

In this role, I was responsible for upholding global brand standards for Youtheory®. As AD it was my role to partner with copywriters, designers, marketing managers and product specialists in the development of packaging & marketing creative used across a broad range of outputs including; retail product displays, tradeshow booths, print advertising, website, social media, and consumer-facing events. I was responsible for overseeing and managing the creative work, refinement and overall visual appearance of design projects on behalf of the President & VP of Marketing to achieve customer satisfaction.

AS CD my role was to manage all printed materials to convey the visual aesthetics of SPY Optics to a global audience of consumers and retailers. Accountable for the design and production of all prints ads for the Surf, Moto, Snow, Wake, RX and Performance segments. Instrumental in developing brand campaigns as well as creating mini-campaigns for key sales initiatives and seasonal stories. Created multiple catalogs and directed product, lifestyle, and athlete photo shoot both in the studio and on location. Also produced flyers, posters & event collateral, POP, and promotional web banners.

I worked directly with multiple Marketing Directors and Sales Directors to design and produce artwork for print advertising and lifestyle catalogs. I was responsible for the strategy, marketing and design of print materials for the key core surf accounts of Rusty and O’Neill in North America. My responsibilities included the concept and execution of print ads, catalogs, studio photo shoots, Trade Show Booth design, custom POP and window displays as well as specific website and social media strategies.

My responsibilities included the creative direction for the West Coast Brands including but not limited to Analog, Gravis, and Anon. Mainly I focused my time on Gravis Footwear which was undergoing a re-brand from surf into a skate lifestyle brand. We were responsible for making the branding timeless and recognizable. Everything we did had to be at the next level. I created a new identity system for Gravis that is still being used to this day on all product, packaging and print advertising around the world.

It was my role to oversee the development and execution of creative brand direction and innovative design strategies for print advertising, video, packaging, website, photography, in-store retail environments, and trade show booths.