Erica Vitkin
Customer Marketing Specialist · Bell's Brewery
Ferndale, MI
In My Own Words
I am a marketing and sales professional with a strong food and beverage background. My passion is finding creative ways to problem solve. I am continuously drawing from my experience, which includes sales strategy and training, leveraging shopper insights, developing strategic national and regional sales programming, and developing mutually beneficial relationships.
Work Experience
Customer Marketing Specialist
Bell's Brewery2017 – Present
Aligning sales and marketing goals by developing targeted custom regional and national mutually-beneficial programs for our wholesalers, retailers, and fans in an ever-changing craft beer market.
Field Sales Representative - SE Michigan
Bell's Brewery2013 – 2017
Sales and outreach for the largest Bell's Brewery national market.
Marketing Director
Millennium Restaurant Group2008 – 2012
Create and distribute all graphic materials, photography, marketing tools, social media and media communication for all of the Millennium Restaurants (8 separate entities).
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