Erica Jensen
Event Planner · Real Food
Annapolis, MD
In My Own Words
Creative Brand Engagement and Community Development. A proven leader in the customer service industry with over 20 years of experience teaching, marketing brands, managing innovative consumer programs and building, training and motivating teams.
Work Experience
Event Planner
Real Food2018 – Present
Developed semi annual event calendar Managed event budgets ranging form $1,000- $30,000 with up to 500 attendees Organized events with multiple vendors and contributors including photo/videographers, entertainment, av/lighting production and florists Built strong relationships with clients and vendors producing multiple bookings Offer support and guidance for catering, menu/beverage selection, server personnel and social media marketing for fundraising events Secure renewals and negotiate for seasonal contracts
Mentor
Creating Communites2019 – Present
Provide art based alternative educational opportunities serving low income school aged children Instruct various mediums of visual arts, including drawing, painting, ceramics, 2-D, 3-D, photography, painting and graphic design Integrate art concepts and vocabulary, projects, art history, styles, and aesthetics with county classroom units, concepts, and themes. Work closely with administrators to design a project based curriculum Offer student evaluations and program feedback to county and parents
District Manager
YogaWorks2017 – 2018
? Oversee 6 YogaWorks studio locations in DC, MD and VA. ? Managed the acquisition of 5 studios within 3 months. ? Recruited, hired and trained 3 new Studio Managers while transitioning 3 acquired managers into YogaWorks, policies, procedures, culture and sales/growth goals. ? Manage daily sales reports, P&Ls, budgets and revenue allocation. -Create, develop and implement revenue opportunities within budget. ? Implement retail merchandising guidelines and develop displays best representing the brands to meet retail sales goals. ? Promote and manage workshops, teacher trainings and special events. ? Grow the "brand" via grassroots marketing, community relationships and partnerships such PRIDE ALLIANCE, Soulcycle and SweatCon ? Bring Yoga and health to everybody.
Race Manager Battle Frog Race Series
DMV Region2016 – 2016
? Developed business plan with over 2000 + potential Battlefrog ambassadors in market to represent brand and promote events on a national and local level ? Initiate, schedule and run on site special events on behalf of ambassadors ? Develop relationships within community including non profit organizations, retail outlets, fitness and health clubs, eateries, race organizations, first responders, schools and business groups ? Maintain relationships through both written and oral communication and on site visits ? Manage all marketing materials ? Promote brand and events daily on social media ? Complete daily sales reports, ambassador log and event sales (Announced Company Closing 8/24/16)
Brand Manager
Kevin2012 – 2013
Kevin Murphy/Beautyscope Health and Fitness Professional 24 Hour Fitness, Edgewater Fitness, Energy Fitness, South River Fitness, Living Well, Annapolis Athletic Club Washington/ Baltimore Metro 9/2009 - 9/2012 3/2013 6/2014 Certifications ACSM/AFAA PT, Schwinn/BTS RPM Indoor Cycle, TRX, Balanced Body/Physical Mind Institute Pilates, Yogafit Yoga Education Visual Arts/Minor Art History Florida State University https://www.linkedin.com/in/ericaj/ https://www.behance.net/eastport3fc5a
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