Eric Powers

Creative Lead / Founder

2018 – 2020

Developing original solutions with a high visual impact for various clients including restaurants, manufacturing, food industry, cannabis professionals, musicians, action sports, and streetwear brands. Assistance with planning and executing collateral, promotional, social media and advertising pieces to help create successful, high visibility, and a clean and polished look for their brand and deliverables.

Amazon / Lab 126 - Sunnyvale, CA Senior Designer - Packaging November 2018 - March 2020 Served as Senior Designer for all Amazon hardware packaging, including products such as Echo, Kindle, and Fire TV and tablets. Contributed to a team of graphic and production designers, who are responsible for the look-and-feel of hardware packaging. Partnered with Packaging Engineering to create sustainable designs that minimize material weight and size to lower supply chain costs. Collaborated with multiple departments to ensure consistent branding and marketing messaging. Presented design concepts at executive-level packaging reviews. Asset library management, mechanical file production, proofing, photography, creation and updates to spec documents and guidelines.

Visual Designer - Experience Design Group / Next-Generation Products

2013 – 2017

Managed design, production, product photography and concept development for all global world-wide Dell and Alienware Gaming system Packaging. Packaging included desktops, laptops, tablets, accessories, IOT, servers, soft goods and more. Collaborated with software, structural engineering, and ID to continually improve the out of box customer experience for all shipping Dell products. Managed 3-4 contractors and internal team members. Created and managed Dell style guides and templates for internal and 3rd party usage.

Product Design Manager - Customer Experience & Mobility Group

2011 – 2013

Lead a group of 3 production designers in the Customer Experience group who transformed Citrix's mobile and web app experience across the entire Citrix product line. Sat within the next-gen product design group and created, produced and managed assets, technical specifications, engineering style guides. Provided design support for the greater design team. Collaborated with engineering, testing, prototypers, and user experience teams to create robust mobile and web-based apps for a leading software security and mobility company.

Senior Graphic Designer - Marketing Communications

2010 – 2011

When HP bought Palm, I lead the creative design group which created all outbound marketing materials and assets. Worked closely with the ID and Human Interface teams to launch and sell millions of HP webOS devices. Created all packaging, product renderings, in-box collateral, screen and device assets for all web and print. Worked directly with print team stateside, and overseas to produce top-quality, on-brand packaging for HP webOS products.

Graphic Designer - Creative Services

2004 – 2010

Graphic Designer in the Marketing Communications group responsible for management and design of projects including product packaging, in-box materials, photography, trade shows, production, and final output. Collaborated with Creative Directors and Sr. Designers inside internal Creative Services department. Directed photo shoots and styling for both product, and lifestyle photography. Press checks both stateside, and overseas. Managed and implement corporate brand identity and ensured consistency across deliverables. Maintained excellent vendor and contractor relationships. Created and maintained asset management systems.