Eric Cohen
Director of Sales & Marketing · Sweetwater Farms Cannabis Co
Bellingham, WA
In My Own Words
Extremely motivated, self-starter with 8+ years of sales experience including management, customer service and business development in addition to marketing and branding. Looking to transition from the cannabis industry into an outdoor-centric focused brand where I can use my skills along with my passion to develop relationships and increase sales volume.
Work Experience
Director of Sales & Marketing
Sweetwater Farms Cannabis Co2016 – Present
Acquired and regularly service over 100 loyal retail accounts throughout the sales process by maintaining a strategic presence via phone, email, Zoom and in person ? Grew yearly sales revenue from $500,000 to over $2.5 million by implementing a strong, new business development strategy with an emphasis on relationship building, analytics and unique market positioning ? Develop. motivate and mentor entire sales staff in addition to key marketing personnel and facility managers ? Consistently meet or exceed sales goals by leading my team to grind and innovate in an ultra competitive marketplace ? Facilitate all sales management processes including meetings and conferences in addition to creating all the materials and strategy for events ? Responsible for projecting sales forecasts based off of Grow data to ensure a proper budget met for the entire company ? Strategize on growth and development of the company using innovative branding strategies to separate from the competition ? Work hand in hand with accounts to evaluate their product standards are being met and sales goals are fulfilled
Founder/Sales & Marketing Manager
Tahoe To Your Door2011 – 2016
? Developed over 40 local partnerships from scratch by consistently initiating face-to-face meetings with vital contacts in the area ? Grew new business by over $150k by proactively seeking new opportunities and constantly being involved in the community ? Coordinated, managed and trained all employees to ensure all facets of the business and deliveries were made efficiently ? Created and executed all marketing strategies from events, to print, SEO, social media and other online efforts ? Directed the development of a fully functional, niche e-commerce website garnering over 25,000 unique visits in first year
Front Office & Guest Services Manager
PlumpJack Squaw Valley Inn2010 – 2016
? Supervise, train and support the front office team of eight employees by mentoring and leading on daily basis ? Earned the #1 hotel satisfaction ranking in the Lake Tahoe area by providing superior customer service to the competition ? Implemented unique 'Ski Lease' program to bolster hotel revenue over $90,000 during winter months ? Created a monthly 'Sales Incentive Program' for front desk staff to motivate and engage all employees ? Troubleshot all escalated guest issues and quickly devise a plan to remedy each situation ? Responsible for booking and upselling all leisure and group reservations via telephone, email and in person ? Earned "Employee of the Year" award for companies 'Most Approachable Individual' in 2013 & 2014
Account Manager
News America Marketing2008 – 2010
? Managed the execution of over $20 million dollars worth of business while maintaining error free work ? Generated new business by cold calling, researching and prospecting new business on a daily basis ? Adapted quickly to change to meet the needs of the business strategy via digital marketing or print ads ? Penetrated relationships and grew the retail network for Associated Wholesale Grocers by over 200% ? Led numerous meetings with senior level contacts at various consumer packaged goods clients and retailers ? Consistently receive positive feedback from clients and upper management praising efficient performance and appreciation for the thoroughness and responsiveness to request ? Trained and developed numerous colleagues on the specialty Trade area of the business
Education
Bachelor of Business Administration
University of Wisconsin-Madison2008
Bachelor of Business Administration
Industries
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