Eric Basangan

• Developed branding, marketing and merchandising strategy. • Created all sales and marketing materials and adapted existing visual assets appropriate for the US cosmetics market.

• Implemented sales, pricing and merchandising strategy to gain market share in key department stores: Bloomingdales, Nordstroms, Macy’s and contemporary boutiques in US, Canada and Mexico. • Updated all aspects of branding, visuals, merchandising and marketing. • Managed the design, development, merchandising and pricing strategy for all divisions. • Managed domestic denim development and production from material sourcing, cutting, sewing, wash development and finishing. • Developed trade show and regional market show strategy and to maximize brand exposure to retailers and boutiques to grow brand distribution. • Planned, developed and executed e-commerce strategy and significantly increased online sales. • Upgraded the design, development and production of brand websites, and implemented digital and social media marketing strategy. • Produced all photo shoots, videos and other visual projects from casting, talent acquisition, logistics, budget management and scheduling. • Designed and produced all catalogs, lookbooks, signage, POP, linesheets, videos and all other design and marketing printed and web visuals. • Managed the graphics department providing art direction, work-flow organization and prioritizing projects to maximize staff output. • Produced capsule collections for brand collaboration with retailers, SMUs and private label programs generating additional revenue for the brand. • Coordinate with the sales team to support sales goals with retail marketing initiatives.

• Managed operations, human resources, marketing, skate, snow, art and music contributors, design, product development, special projects and production of a men’s contemporary lifestyle brand. • Managed in-house and independent sales team to formulate sales strategy to successfully achieve sales goals and increase door count each season. • Directed the creative and management team to adhere to company policies/procedures, manage budgets and operations. • Planned, produced and managed all events: art shows, concerts, marketing events elevating brand image and promote loyal brand following.

• Proactively handled product all development, design, illustration, pre-production and technical design duties. • Coordinated design, marketing and sales initiatives with all global licensees to maximize resources and work flow. • Managed key accounts and developed/designed SMU programs accounting for 20% of gross revenue. • Developed and implemented procedures to manage the creative team in all aspects of design, product development, merchandising, and production for the re-launch of the brand in Fall and Holiday of 2014. • Fully responsible for hiring and managing the design, product development, and production teams. • Hire/train key employees and implement procedures/structures for the departments' go forward plans. • Achieved department goals to bring the brand to market; generated $10M in revenue during the first year.

• Founded women’s contemporary clothing brand/private label business. • Executed all stages of contemporary clothing design and product development, production management, sales and public relations. • Led a team of independent sales reps in selling the brand to department stores, retail chains and contemporary boutiques nationwide.

• Responsible for managing, organizing, and overseeing all import production and quality control – implementing new procedures to manage company growth and success for this woven fabric company.

• Managed all daily operations, sourcing, and importing of production from China, India, and Pakistan.

• Managed overseas production and sample line development for men’s and young men’s clothing division.