Eric Allen
Global Digital Performance Marketing Specialist
San Clemente | United States
Skills
No information
Interests
No information
In my own words
— EricSeeking to further my career in digital marketing and strategic planning.
I am always optimizing and pushing for perfection while pursuing an active lifestyle along the way.
Trajectory
May 2016 — Now
Global Digital Performance Marketing Specialist · HURLEY INT
• Planned, executed and reported on several digital marketing channels
(email, paid social, Nike app) across 40+ countries globally with measurable increased revenue being the main goal.
• Worked cross-functionally with product design, creative, brand
communication, and merchandising teams to deliver brand/commerce
content through the most efficient digital marketing channels.
• Implemented multiple work-flow programs to increase efficiency in content creation.
• Developed an omni-channel marketing strategy to increase customer
acquisition and drive traffic to both e-commerce and in-line brick and mortar stores.
Jun 2015 — May 2016
Social Media Specialist (Digital Services) · HURLEY INT
• Provided a premium consumer service experience.
• Monitored and responded to inbound Hurley service related messages
via social media, email, phone and live chat.
• Researched, tested, and analyzed Hurley products for personalized
customer recommendations.
• Supported Digital Merchandise/Buying team with seasonal product
planning and activation.
Jan 2013 — Jun 2015
Sales/Operations Manager · REPUBLIK OF KALIFORNIA
• Assisted in buying and organizing pre-bookings for multiple brands
within the store.
• Forecast and managed inventory for the clothing brand and handled
all online sales.
• Orchestrated numerous grassroots events and activities for the local
community and brand followers.
• Grew social media following for Republik of Kalifornia the clothing
brand, as well as the store front location.
Mar 2012 — Oct 2012
Field Marketing Representative · CRAFT BREW ALLIANCE
• Facilitated sales team with acquiring new accounts while managing
established accounts.
• Represented and promoted all company brands at various types of grass-root events.
• Planned and organized major marketing events throughout all of Orange County, CA.
Activity
Education history
Point Loma Nazarene University
BA in Business Administration | 2007 - 2011
