Eric Allen
Global Digital Performance Marketing Specialist · HURLEY INT
San Clemente, CAIn My Own Words
Seeking to further my career in digital marketing and strategic planning. I am always optimizing and pushing for perfection while pursuing an active lifestyle along the way.
Work Experience
Global Digital Performance Marketing Specialist
HURLEY INT2016 – Present
• Planned, executed and reported on several digital marketing channels (email, paid social, Nike app) across 40+ countries globally with measurable increased revenue being the main goal. • Worked cross-functionally with product design, creative, brand communication, and merchandising teams to deliver brand/commerce content through the most efficient digital marketing channels. • Implemented multiple work-flow programs to increase efficiency in content creation. • Developed an omni-channel marketing strategy to increase customer acquisition and drive traffic to both e-commerce and in-line brick and mortar stores.
Social Media Specialist (Digital Services)
HURLEY INT2015 – 2016
• Provided a premium consumer service experience. • Monitored and responded to inbound Hurley service related messages via social media, email, phone and live chat. • Researched, tested, and analyzed Hurley products for personalized customer recommendations. • Supported Digital Merchandise/Buying team with seasonal product planning and activation.
Sales/Operations Manager
REPUBLIK OF KALIFORNIA2013 – 2015
• Assisted in buying and organizing pre-bookings for multiple brands within the store. • Forecast and managed inventory for the clothing brand and handled all online sales. • Orchestrated numerous grassroots events and activities for the local community and brand followers. • Grew social media following for Republik of Kalifornia the clothing brand, as well as the store front location.
Field Marketing Representative
CRAFT BREW ALLIANCE2012 – 2012
• Facilitated sales team with acquiring new accounts while managing established accounts. • Represented and promoted all company brands at various types of grass-root events. • Planned and organized major marketing events throughout all of Orange County, CA.
Education
BA in Business Administration
Point Loma Nazarene University2007 – 2011
BA in Business Administration
Industries
Activity
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