Emma Roll
Communications Specialist · Freelance Contracts - emmaroll.com
El Segundo, CA
In My Own Words
A talented Visual Media Producer with over a decade of experience in project management, cinematography, still photography, post-production workflows, storytelling and marketing. A dynamic leader with a high degree of emotional intelligence and a proven aptitude for collaborating with stakeholders and assembling talented teams, building upon each associate’s strengths to meet deadlines and reach ultimate project goals.
• International Management, Exceptional Communication Skills, Managing Budgets, Marketing, Public Relations, & Problem Solving, 15+ years
• Film, Television, Video Production (web), Professional Photography, 10+ years
• Sensitive to cultural needs & diversity, specializing in Polynesian & Latino communities (New Zealand, USA, Panama, Costa Rica), Conducting business in English & Spanish, 10 years
• Adept in HR recruiting, hiring, managing, and training staff from a variety of backgrounds and skill sets. Ensuring efficient and safe business operations and working within set budgets
Work Experience
Communications Specialist
Freelance Contracts - emmaroll.com2007 – 2017
New Zealand & USA Marketing, Advertising, Branding, Social Media Management, PR, Engagement • Ensure businesses are appropriately represented with regards to accuracy, reputation, and overall branding • Design and produce campaigns with key stakeholders in mind for use on social media apps and advertising • Propose and implement strategic annual marketing plan and short-term projects within budget • Develop marketing campaigns independently and on small collaborative teams for optimal reach • Research and target specific audiences for advertising on various platforms (Facebook, Instagram, etc.) • Provide recommendations on best practices for CX, UX, B2B relations, as well as internal communications • Produce effective storytelling for advertisements, media releases, webpages, social media (visual or written copy) • Manage media enquiries and PR in professional manner, with regards to stakeholders and diverse audiences
Filmmaker / Visual Media Producer
Freelance Contracts - emmaroll.com2001 – 2017
Worldwide (USA, NZ, Colombia, etc) Film: Director / Producer / Cinematographer / Writer / Audio / Editor Photography: Travel, Sports, Portrait, Photojournalism Duties: • Direct and develop all aspects of pre/production/post; develop concept, story, and creative vision • Create content that is fresh, engaging, and easily understood by a wide audience range for marketing • Coordinate client requests within strict deadlines & monitor internal communications with high profile clients • Book facilities and travel for clients and production team, design budgets and monitor funds Highlights: • Produce and Shoot Interviews with All Blacks, NZ Warriors, Super Rugby players for SBS Television Australia 2016 • Direct, Shoot, Interview NFL & Collegiate Football players as well as PR and social media for Pro Player Insiders 2013-2015 • Line Producer, Camera Operator for Tiesto In the Booth and HP/Intel commercials 2011 • Created several viral videos currently at 7.5 million unique visits/views
Marketing Manager
Fit College New Zealand2015 – 2017
Auckland, New Zealand • Brand Awareness: Develop & implement strategy for social media accounts and targeted ads • Creative: Idea generation and design for marketing & PR content (digital posts, ads, images with typography) • Assist in optimization of collateral material (brochures, flyers, website, digital newsletter) • Foster and support relationships with key stakeholders, including starting program in new locations in NZ • Manage B2B relationships with vendors and partners in regards to marketing • Digital content creation: Capture & edit photo / video for use in digital marketing and external communications • Assist in planning of regional events and organize PR activities for brand recognition and promotion • Track and evaluate social media ad campaigns qualitatively and with analytics, producing formal reports • Recruit, Hire and manage contractors and interns for marketing, design, IT, and web development
Director of Visual Media & Social Media Communications
The BBQ Radio Show (Dash Radio / Island Block Radio / Betelnut Radio)2012 – 2015
Los Angeles, CA, USA • Develop social media strategy for The BBQ Show brand, implementing plan and monitoring results • Recommend and implement best practices for public relations, catering to Pasifika audiences • Film and photograph weekly radio show for creating marketing & promotional visuals for social media • Provide photographs & video to magazines & websites for editorials, building international media relationships • Helped bring The BBQ Show’s worldwide listenership to 30,000 in first three months (through viral social media)
Assistant Team Manager, Competition Surf Coach
Santa Monica High School, John Adams Middle School, Lincoln Middle School2013 – 2014
Santa Monica, CA, USA • Coaching and conditioning in water or on land for advanced surfers to prepare them for competition • Assist in management of teams and staff as well as hiring and interviewing new coaches • Fostered relationships with B2B organizations such as WSA, SSS, lifeguards, and sponsors • Liaising with parents regarding athlete performance, transportation to competitions and overall outcomes
Surf Academy Manager
Surf Academy & LA Surf Bus2001 – 2014
Various Locations in California, USA • Managed up to 200 students & staff per day, inventoried equipment daily, created schedules, HR assistant • Instruct beginner clients ages 7-70 how to surf, surf etiquette, ocean safety, marine environment & sustainability • Create strength and endurance drills and timed exercises, instruct new movements, film athlete progress • Lead volunteer programs for inner-city students to take part in beach day activities & surf lessons (LA Surf Bus) • Efficiently handled client relations in friendly and efficient manner, managed potential hazards
Ethnographic Researcher – Fieldwork on Surf Tourism
emmaroll.com2005 – 2011
Costa Rica, Panama, El Salvador (also Nicaragua, Mexico, USA) Director / Producer / Cinematographer / Editor / Ethnographer They Come in Waves – Documentary film on Surf Tourism in Central America • Participant Observation in local communities, Interviews and gathering qualitative & quantitative data • Ethnographic writing, audio & video recording, & photography for research & dissemination • Effective remote communication with universities, colleges, and academic professors while in the field • Analyzed data & presented as guest speaker to undergraduate students, showed film in theater
General Manager
Blue Zone Surf Hostel2008 – 2009
Santa Catalina, Panama • Wrote & implemented business plan and marketing strategies for surf hostel and owners of property • Formulated budget, requested & monitored funds for all related property, purchased vehicles, equipment, etc. • Ensured business was in accordance with all laws & regulations by Tourism Authority & resource management • Hired and managed staff and contractors for construction, repairs and maintenance, and cleaning • Managed daily operations of hostel including front desk services, reservations, tours, guest experience, reporting • Liaison between local community, Tourism Authority, business owners, & clients; handling disputes in Spanish • Earned Certificate of Participation in the First Forum for the Master Tourism Sustainability Plan in Veraguas, Panama
Surf Programs Manager
Rustic Pathways2005 – 2006
Playa Grande, Costa Rica • Responsible for well-being of all students & staff including: organizing all activities, planning meals • Liaison between community & National Director, creating relationships with local vendors to add value to trips • Teaching Costa Rican customs & history to visitors, incorporating community service for students • Tracked and managed all travel expenditures within set budgets, made recommendations for use of funds • Instructed surf lessons, surf etiquette, ocean safety, marine environment, local resource management • Available 24/7 for live-in surf students, managing any concerns in a sleep-away camp environment
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