Emily LaPlume
Founder & Designer at Saturday Swimwear
Greater Bend Area | US
Interests
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Industries
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In my own words
— EmilyEmily LaPlume is a versatile, self motivated individual with a passion for traveling, sustainability and creative design.
She constantly pushes herself to step outside of her comfort zone to gain exposure to all different fields and styles of work. She takes a proactive approach to her career and puts her all into everything she does. Her entrepreneurial endeavours have proved her to be a hard working, passionate individual who views any obstacle as an opportunity to test her skills and grow as a professional and individual.
Emily graduated from Champlain College in May 2017 with a Bachelor of Science Degree in Marketing and minor in Event Management. In 2016, during her time at Champlain, Emily founded a women's swimwear company, called Saturday Swimwear. Inspired by her travels around the world, Saturday Swimwear's aim is to combine fashion, function and sustainability while creating a product that encourages other women to get out and explore.
Emily is currently living in Bend, Oregon where she is continuing to grow the Saturday Swimwear brand.
Trajectory
Jan 2016 — Now
Founder & Designer · Saturday Swimwear
Saturday Swimwear is a sustainable women’s swimwear company inspired by Emily's travels around the world.
As a self-taught seamstress and designer, Emily worked her way from the ground up developing a business plan, custom designs and solidifying a strong brand following. The company's main marketing focuses are sustainability as well as developing a community of women, with similar interests, who support each other through their own adventures.
Jun 2023 — Dec 2024
Founder & Operator · Local Assembly
Since June 2023, Emily has been the owner and operator of Local Assembly, a retail store specializing in high-quality, sustainably made goods. In this role, Emily oversees all facets of the business, including purchasing, merchandising, marketing, social media, and customer service. Emily is dedicated to curating a selection of eco-friendly products, enhancing brand visibility, and delivering an exceptional customer experience, reflecting a deep commitment to sustainability and conscious retail practices.
May 2020 — Oct 2020
Retail Consultant · Campfire Hotel
Curated a hotel gift shop consisting of local goods and other high-quality products that aligned with brand image and mission. Responsible for maintaining vendor relations, purchasing, and merchandising the retail space.
Jan 2018 — May 2018
Travel Consultant · Peterpans Adventure Travel
Australia’s largest Adventure Travel Company
Develop individual travel solutions for students and international travellers while helping to maintain a competitive advantage over other travel companies.
Mar 2017 — May 2017
Campus Marketing Coordinator · Fuse
Responsible for recruiting college students for brand ambassador positions, ongoing communication and coordination with ambassadors throughout the 10-week program, assisting in the development of on-campus activation plans, developing materials to educate ambassadors on the brand and all program details and tracking and measuring campaign effectiveness.
Jan 2017 — Mar 2017
Senior Experiential Marketing Intern · Fuse
May 2016 — Dec 2016
Lead Brand Ambassador · BANGS Shoes
Lead brand ambassador responsible for helping meet social media goals and deadlines while increasing brand value and promoting the #liveBANGS lifestyle. Also responsible for recruiting a small team to participate in BANGS events and promoting the brand.
Feb 2016 — Jun 2016
Kiwi Ambassador · Education New Zealand
Brand Ambassador responsible for creating and submitting weekly photo content for ENZs' Instagram to drive engagement and encourage students to study abroad in New Zealand.
Jan 2015 — Apr 2015
Experiential Marketing Intern · Fuse
Worked alongside the Experiential Marketing Team to plan, prepare and execute youth focused events nationwide. Helped plan, prepare for and execute (on grounds) Mountain Dew's sponsorship presence at the 2015 Burton US Open in Vail, Colorado. Responsible for creating event guide books. Conducted youth market research. Assisted with budgets as well as approving and submitting invoices.
May 2013 — Dec 2015
Sales and Marketing Administrative Support · Granite State Credit Union
Developed and executed credit union events, designed activities and promotional items for 2014, 2015 and 2016 Credit Union National Association's Youth Week, including developing a theme, promotional items and logo created with inDesign. Conducted research and submitted recommendations to launch corporate Twitter and Instagram accounts - which were ultimately implemented. Guest blogger for the company's blog platform.
Oct 2013 — Mar 2015
Brand Ambassador · White Flag Sales
Snowboarder, Brand Ambassador, Representative, and Volunteer for White Flag Sales.
Promote Burton Snowboards, Anon Optics, Mizu, Analog, SkullCandy, and NE Women Snow in hopes to encourage customer-product relationship and influence a larger audience to buy their products.
Volunteer for White Flag sponsored events such as Burton Riglet Parks and Slash and Berm Banked Slalom at Killington Resort.
Advocate for women's snowboarding and spread the love of the sport.
Aug 2014 — Dec 2014
Marketing Intern · Brandthropology
Developed and executed social media content including Facebook, Twitter and Google+.
Researched potential new clients.
Participated in client development planning meetings.
Oct 2012 — Jan 2013
Digital Marketing Intern · Capitol Center for the Arts
Developed and executed Facebook and website pages and posts.
Distributed marketing materials.
May 2008 — Aug 2011
Entrepreneur/Owner · Looney Licks Ice Cream
Launched personal seasonal ice cream business selling novelty ice cream from a boat, dock to dock.
Developed a business plan and created marketing materials such as flyers, shirts and visors.
Activity
Education history
Victoria University of Wellington
Certificate of Proficiency | 2016 - 2016
Champlain College
Bachelor of Science (BS) | 2013 - 2017
