Emily LaPlume
Founder & Designer at Saturday Swimwear · Saturday Swimwear
Greater Bend Area
In My Own Words
Emily LaPlume is a versatile, self motivated individual with a passion for traveling, sustainability and creative design. She constantly pushes herself to step outside of her comfort zone to gain exposure to all different fields and styles of work. She takes a proactive approach to her career and puts her all into everything she does. Her entrepreneurial endeavours have proved her to be a hard working, passionate individual who views any obstacle as an opportunity to test her skills and grow as a professional and individual.
Emily graduated from Champlain College in May 2017 with a Bachelor of Science Degree in Marketing and minor in Event Management. In 2016, during her time at Champlain, Emily founded a women's swimwear company, called Saturday Swimwear. Inspired by her travels around the world, Saturday Swimwear's aim is to combine fashion, function and sustainability while creating a product that encourages other women to get out and explore.
Emily is currently living in Bend, Oregon where she is continuing to grow the Saturday Swimwear brand.
Work Experience
Founder & Designer
Saturday Swimwear2016 – Present
Saturday Swimwear is a sustainable women’s swimwear company inspired by Emily's travels around the world. As a self-taught seamstress and designer, Emily worked her way from the ground up developing a business plan, custom designs and solidifying a strong brand following. The company's main marketing focuses are sustainability as well as developing a community of women, with similar interests, who support each other through their own adventures.
Founder & Operator
Local Assembly2023 – 2024
Since June 2023, Emily has been the owner and operator of Local Assembly, a retail store specializing in high-quality, sustainably made goods. In this role, Emily oversees all facets of the business, including purchasing, merchandising, marketing, social media, and customer service. Emily is dedicated to curating a selection of eco-friendly products, enhancing brand visibility, and delivering an exceptional customer experience, reflecting a deep commitment to sustainability and conscious retail practices.
Retail Consultant
Campfire Hotel2020 – 2020
Curated a hotel gift shop consisting of local goods and other high-quality products that aligned with brand image and mission. Responsible for maintaining vendor relations, purchasing, and merchandising the retail space.
Travel Consultant
Peterpans Adventure Travel2018 – 2018
Australia’s largest Adventure Travel Company Develop individual travel solutions for students and international travellers while helping to maintain a competitive advantage over other travel companies.
Campus Marketing Coordinator
Fuse2017 – 2017
Responsible for recruiting college students for brand ambassador positions, ongoing communication and coordination with ambassadors throughout the 10-week program, assisting in the development of on-campus activation plans, developing materials to educate ambassadors on the brand and all program details and tracking and measuring campaign effectiveness.
Lead Brand Ambassador
BANGS Shoes2016 – 2016
Lead brand ambassador responsible for helping meet social media goals and deadlines while increasing brand value and promoting the #liveBANGS lifestyle. Also responsible for recruiting a small team to participate in BANGS events and promoting the brand.
Kiwi Ambassador
Education New Zealand2016 – 2016
Brand Ambassador responsible for creating and submitting weekly photo content for ENZs' Instagram to drive engagement and encourage students to study abroad in New Zealand.
Sales and Marketing Administrative Support
Granite State Credit Union2013 – 2015
Developed and executed credit union events, designed activities and promotional items for 2014, 2015 and 2016 Credit Union National Association's Youth Week, including developing a theme, promotional items and logo created with inDesign. Conducted research and submitted recommendations to launch corporate Twitter and Instagram accounts - which were ultimately implemented. Guest blogger for the company's blog platform.
Experiential Marketing Intern
Fuse2015 – 2015
Worked alongside the Experiential Marketing Team to plan, prepare and execute youth focused events nationwide. Helped plan, prepare for and execute (on grounds) Mountain Dew's sponsorship presence at the 2015 Burton US Open in Vail, Colorado. Responsible for creating event guide books. Conducted youth market research. Assisted with budgets as well as approving and submitting invoices.
Brand Ambassador
White Flag Sales2013 – 2015
Snowboarder, Brand Ambassador, Representative, and Volunteer for White Flag Sales. Promote Burton Snowboards, Anon Optics, Mizu, Analog, SkullCandy, and NE Women Snow in hopes to encourage customer-product relationship and influence a larger audience to buy their products. Volunteer for White Flag sponsored events such as Burton Riglet Parks and Slash and Berm Banked Slalom at Killington Resort. Advocate for women's snowboarding and spread the love of the sport.
Marketing Intern
Brandthropology2014 – 2014
Developed and executed social media content including Facebook, Twitter and Google+. Researched potential new clients. Participated in client development planning meetings.
Digital Marketing Intern
Capitol Center for the Arts2012 – 2013
Developed and executed Facebook and website pages and posts. Distributed marketing materials.
Entrepreneur/Owner
Looney Licks Ice Cream2008 – 2011
Launched personal seasonal ice cream business selling novelty ice cream from a boat, dock to dock. Developed a business plan and created marketing materials such as flyers, shirts and visors.
Education
Bachelor of Science (BS)
Champlain College2013 – 2017
Study Abroad - Fall 2015 Champlain College, Dublin, Ireland Study Abroad - Spring, 2016 Victoria University of Wellington, Wellington, New Zealand Deans List Fall 2014. 2015 recipient of the Sarah Ramsey Strong Scholarship. Participated in the 2015 Elevator Pitch Competition Semi-Finals. Recognized for "contributing to women's empowerment at Champlain College" at the Women's Empowerment Symposium during the 2016 Recognizing Our Champions event. Participated in Champlain's Launch VT competition 2017. Participated in the 2017 Elevator Pitch Competition Semi-Finals & Finals. Placed 3rd in the Entrepreneur Category. Selected to compete in the Semi-Final round of the Draper Women's Collegiate Entrepreneur Competition at Smith College in April 2017.
Skills
Activity
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