Emily Karrer

As Creative Director, I shape the brand’s vision and lead all creative output as both apparel and visual designer, while also collaborating cross-functionally to guide product development and sustainability efforts. I manage each stage of garment development—from concept to commercialization—ensuring alignment with the brand vision, market trends, and production timelines.</span></p><p><br></p><p><span style="background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.9);">Alongside my work at eMpulse, I’ve partnered with various local brands as a contracted visual designer and style director. My freelance work includes logo design, social media graphics, photo shoot styling, and coordination.</span></p><p><br></p><p><span style="background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.9);">Specializing in unique trend-forward apparel, I spearhead the full design process, integrating trend forecasting, tech sketches, sampling, and fittings. I design line plans, textile patterns, color palettes, and graphics using Adobe Illustrator, Procreate, and the Pantone system. My environmental core values are kept as a focus in each step of the design process, including low-impact fabrics selection and innovative production techniques.</span></p><p><br></p><p><span style="background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.9);">As Creative and Art Director, I craft compelling visual stories that capture eMpulse’s essence and drive brand growth. I oversee every stage of photo/video shoots, coordinating locations, models, and photographers, while ensuring seamless execution of my creative vision. Additionally, I implement digital marketing strategies across social media, ad campaigns, email marketing, and the eMpulse website.</span></p><p><br></p><p><span style="background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.9);">With my creative vision, industry experience, and passion, I offer a unique perspective and drive to fuel the growth and innovation of a dynamic fashion team.</span></p>