Emil Goellner
OWNER // CREATIVE DIRECTOR // PHOTOGRAPHER · Aesthetic Systems
Torrance, CA
In My Own Words
Award winning creative director, and photographer with a full service design and photography studio in Torrance, CA.
I bring 25 years of design and photography experience and understanding to the action sports industry.
Aside from being a team player, I am an extremely driven story teller who loves identifying trends and solving problems on time and within budget.
Consistently, I use innovation and gain an understanding of who my audience is and how they behave. This creates pathways to the minds of todays youth, which ultimately increases sales and brand subscribers.
If you'd like some statistics on how much my process has increased several companies profits please contact me to discuss.
Work Experience
OWNER // CREATIVE DIRECTOR // PHOTOGRAPHER
Aesthetic Systems2002 – Present
Lead creative on all design projects to help clients achieve the most from their brands. Manage staff and outside vendors, teach and train all subordinates into accomplished professionals. Maintain budgets and all existing client relationships. Build new client base. Project Types_ Strategic Branding + Style Guides + Collateral + Package Design + P.O.P. + Logo Development + Advertising + Exhibit/Showroom Design + Photography
SENIOR DESIGNER
Jakks Pacific2011 – 2017
Conceptualization and implementation of design solutions that meet marketing strategies and exceed expectations. Effectively managed other designers and multiple project timelines. Project Types_ Strategic Branding + Package Design + Logo Development + P.O.P. + Exhibit/Showroom Design
ART DIRECTOR // PHOTOGRAPHER
Powerline 62001 – 2002
Creative Lead for all visual communications and photography related projects. Coordinated and improved the work and work habits of other creatives. Maintained department budgets and project timelines. Project Types_ Strategic Branding + Style Guides + Collateral + Package Design + P.O.P. + Logo Development + Advertising + Exhibit/Showroom Design + Photography
ART DIRECTOR
MATTEL1999 – 2001
Designed packaging and product decos for Hotwheels Mainline. Implemented specific marketing strategies and delivered a strategic vision of the brand through packaging. Created several new lines of packaging for Hotwheels Innovations department. Project Types_ Strategic Branding + Package Design + Logo Development + Product Deco
