Elliott Soriano
Footwear Designer · NIKE
Anaheim, CA
In My Own Words
Footwear Designer (15 years)
- Experience in footwear color, material, and product from conceptual sketching to designing trend-relevant seasonal capsules.
- Design footwear in all categories for Mens, Womens and Kids and present initial prototypes to all stakeholders.
- Design SMU’s with high-end retailers such as Barney's New York, Nordstrom, BEAMS Japan and BAIT, enterprises such as Corona, MLB and non-profit organizations.
Work Experience
KIDS FOOTWEAR COLOR DESIGNER
NIKE2022 – 2023
- Build and Present trend-relevant color capsules for Kids Performance Running & Basketball categories and Seasonal Inline with supporting narratives and assemble color flows that reflect the design direction. - Strategize final color palettes for seasonal inline capsules with color application toolboxes, full-spectrum color showcases, and color blocking strategies. - Collaborative teammate in footwear triads; launching new footwear models and working closely with cross-functional partners for a cohesive product alignment.
Overall Achievements: - Collaborate with cross-functional partners in new model triads for Infinity Flow, Revolution 7, Crosscourt, Swoosh 1, Pegasus 41 & Trail. - Learn the nuances for designing the Swoosh 1 through specialize yarn palettes, clown upper allocation and Flyknit maps. - Create specialized color blocking for new performance running models and launch colorways for Infinity Flow and Crosscourt.
FOOTWEAR DESIGNER
REEF2013 – 2020
- Lead cross-functional design and development teams from concept to end product by forecasting and identifying seasonal trends, finalizing color palettes and material swatches, creating conceptual sketches, and building initial tooling blueprints. - Strategize with design teams to meet department deadlines, SMU additions, and seasonal initiatives while organizing and presenting prototypes to all stakeholders in design reviews.
Overall Achievements: - Lead both Mens and Womens footwear categories from conceptual stage to final samples and seasonal inline capsules. - Design and experience in the sandal category with colorways, materials and creating graphics for all genders. - Collaborate on special projects with Corona, Life is Good, and MLB and with pro-surfers such as Mick Fanning and Rob Machado.
SENIOR FOOTWEAR DESIGNER
CREATIVE RECREATION2006 – 2013
- Design footwear collections from concept to end product with conceptualize sketching, CAD tech-packs and copious amount of distinctive colorways. - Gain insight within the development process and collaborating with overseas factories and material vendors to create finished product samples. - Experience in collaborating with several retailers and various celebrities in designing SMU’s and provide compelling storytelling with design details and graphics.
Overall Achievements: - Promoted from Design Intern to Senior Footwear Designer. - Built a design foundation that is rooted in conceptual creativity and innovative problem-solving. - Collaborated with top high-end retailers such as Barney's New York, Nordstrom, BEAMS Japan and BAIT and various celebrities such as Jared Leto, Black Eyed Peas, LMFAO for special projects.
