Elise Siam

Field Marketing Manager · Team Enterprises

Oceanside, CA

In My Own Words

My background is in sales and field marketing management. I managed bike shops for 5 years from Northern California to Southern Arizona. I have extensive expo, trade show, and event work experience that includes Ironman events, Ultra Marathon events, and cycling events. I'm no stranger to a pop up tent! I’ve been a field marketing manager in Micro Transit, the beverage industry, and the herbal supplements industry managing teams all over the country. I’ve toured around the country with multiple bands and run merchandise to tour management. I’m up for long days, love the travel, and it’s always with a smile!

Work Experience

Field Marketing Manager

Team Enterprises

2021 – Present

- Work with national clients to help build brand awareness within the San Diego region - interview, hire, and train my own Brand Ambassador team - Work with local youth and adults sports leagues to bring BioSteel into their practices, events, and tournaments - Build out calendar of events with all local partnerships - Coordinate logistics for all events including product delivery, activation setup, and staffing - Submit and approve all staff payroll - Work with my local Sales Manager to engage all local accounts with in-store activations - Work with our local distributors to help build that relationship and conduct distributor ride-alongs to help push sales with local accounts

National Field Marketing Manager

Segment Consulting

2020 – 2021

• Personally select employees for all teams and regions across the US\ • Travel to all regions to conduct in person trainings for each team to make sure brands are represented well by all Brand Ambassadors. • Bi-monthly regional check up visits to make sure each region aligned with our Brand's vision. • Organize and develop strategic BLITZ and guerrilla marketing plans to drive alignment catered to each Brand's needs. • Brand schedule curation including demos, events, and team meetings for all Brand Ambassadors • I work closely with our distributors developing closer relationships to help drive sales, brand awareness, and product knowledge. • I create a fun, safe, and supportive environment for all of my Brand Ambassadors

Director of Marketing

For Their Thoughts Foundation

2020 – 2021

• Building and developing strategic marketing plans • Drive alignment with social media and audience engagement • Develop and create content for advertising and social media platforms • Weekly team updates and alignment with brand direction • Analytic reports for all social media engagement

Trade Show Manager

Wattie Ink

2017 – 2019

• Travel to Ironman and Gravel events and collaborate with team on booth setup and management • Create a welcoming environment within our booth space between our team and during customer engagement • Engage with customers and help with fit, sizing, purchasing, and any questions or concerns • Product testing for Wattie Ink to help with fit, feel, sizing, and product knowledge

Regional Field Marketing Manager

Waterloo Sparkling Water

2018 – 2019

• Evaluate, research, and manage event activations in my regions • Work with my regional teams to create unforgettable experiences at regional events • Hire, train, review, and create stoke within my regional teams • Travel to most and manage all events happening with in my region • Track and approve payroll, schedules, and shift reports within my region • Travel to each region to make sure our brand is in alignment with our company vision

Camp Counselor

Odyssey Teams Inc.

2013 – 2019

· Camp counselor for a yearly summer leadership camp - Camp Royal · Purpose of camp is to provide quality leadership skills to outstanding young adults · To help create and support positive self-talk and social interactions · Encouraging campers to reach within to support themselves and those around them · Worked alongside the local Rotary 5160 branch to create the best experience possible · Ropes course facilitator for youth participants · Social Media Marketing specialist

West Coast Field Marketing Manager

Chariot

2018 – 2018

• Work directly with sales to create BA schedules • Oversee and manage 3-6 BAs in 5 different markets, 4 different states • Train, educate, and stoke teams for tabling and mission shifts • Extensive travel experience and event knowledge • Track and approve payroll, schedules, and shift reports

Solutions Specialist

Nutrex Hawaii

2016 – 2018

• Manage store accounts in San Diego, Los Angeles, and San Francisco • Demonstrate product and educate clients, employees, and customers • Expo setup and booth management during the duration of events • Extensive travel experience and event knowledge

Assistant Manager

Ride Cyclery

2016 – 2017

• Managed team of 10 employees • Responsible for weekly scheduling, employee interviews, and team building • Focus on customer relationship, company social media, and store events • Coordinate events with our brand representatives for brand growth by increasing awareness within our shop and community • Store liaison and member of RIDE Triathlon Team p/b Wattie Ink leadership council

Interests

CampingTravelReadingPhotographyPeopleRoad tripsStoriesAccountabilityLearning anything newFinding the factsBeing a great human.

Industries

BikeCreative AgenciesFashionLifestyleRunTriathlonHealth & Fitness