Elise Law
Newport Beach | United States
Interests
Camping
Travel
Hiking
Lifelong learning
Art & music
Consumer behavior / psychology
Industries
Lifestyle
Outdoor
Tech
Health & Fitness
In my own words
— Elise<p><p>Brand marketing leader and strategic marketing consultant seeking to add immediate value to companies on new product development, go-to-market planning, and process optimization projects.
<br /><br />Demonstrated experience identifying company/marketing challenges, defining business opportunities and strategic paths to market that maximize sales and revenue, establishing annual go-to-market planning processes, streamlining processes to deliver higher ROI, and delivering focused projects on time and budget. </p></p><p><p> </p></p><p><p>Ex-Taco Bell, Chili’s, Mint Mobile, Peace Corps</p></p>
Trajectory
Dec 2010 — Now
CEO & Senior Marketing Consultant · Stratpath
Accelerated revenue growth of startup, SMB, and enterprise clients through market research, brand/marketing strategy, GTM planning, and process development projects.
Dec 2020 — May 2023
Senior Brand Director · Mint Mobile/Ultra Mobile
Nov 2019 — Dec 2020
Senior Brand Marketer, Global · Chili's
Aug 2015 — May 2016
Marketing Consultant, Marketing Excellence · Rackspace
Collaborated with key stakeholders to define Rackspace’s 2016 Go-to-Market strategic marketing planning process, executed the internal communications cascade and training plan, and ensured that plan owners across all eight US business units met planning deadlines. Led cross-functional teams on projects to coordinate marketing skills trainings, produce a quarterly product launch roadmap for the sales department, and document and optimize marketing processes. Drove the creation, launch, and implementation of the company’s first globally standardized budget and spend management process.
Apr 2014 — Oct 2014
Brand Management/Marketing Contractor · Pulmuone Foods USA, Inc.
Led the Pulmuone/Wildwood branding efforts, including website redesign and trade advertising strategy. Drove new sales by providing sales partners with strategic direction and data-driven sales presentations, including market analysis, consumer segmentation, and financial analysis.
Jun 2012 — Dec 2013
Associate Manager, Brand Marketing · Taco Bell
Led cross functional teams to the multi-million dollar launches of the healthier-for-you Cantina Bell and industry-changing Breakfast platforms. Established a pipeline of future limited time offer products by managing the platforms' new product development process, timelines, and budget.
Activity
Education history
Duke University
BA | 2000 - 2004
University of Southern California (USC) Marshall School of Business
MBA | 2010 - 2012
