Elisabeth Kaucher
Brand Manager · Pointe Studio
Newport Beach, CA
Work Experience
Brand Manager
Pointe Studio2018 – Present
- Lead overall brand marketing and ecommerce strategy in collaboration with all teams - Build annual marketing, blog, and social media calendar - Analyze e-commerce trends and Shopify reports to inform strategy - Construct creative briefs for all email, paid media, photography and video assets - Create and execute brand story and product story campaigns - E-commerce website management: track inventory via Full Circle and update creative - Collaborate with email marketing to meet overall revenue goals - Manage and leverage affiliate/influencer program and studio partnerships
Operations Coordinator
Emerald Expositions2017 – 2019
- Research and recommend new vendors for registration supplies, onsite registration floor plans and cost savings measures directly related to operating expense. - Participate in planning meetings, online registration page builds and provide quality control throughout the registration cycle. - Ensure expenses are within budget. - Provide customer service to show registrants escalated from registration vendor customer service and to internal Sales and Marketing teams in regards to registration. - Manage and monitor schedule for temporary staff. - Ensure all registration requirements are in place and that all vendors understand expectations.
Lead Customer Success Manager
Pura Vida Bracelets2016 – 2017
- Manage warehouse logistics regarding returns using Full Circle - Own overall relationship with assigned clients increasing adoption, ensuring retention, and satisfaction - Work to identify and develop upsell opportunities - Advocate customer needs/issues cross-departmentally - Program manage account escalations - Create Customer Service manual, procedures, and guidelines for Pura Vida
Parenting and PBS KIDS Intern
360 Public Relations2015 – 2015
- Work closely with account executives and coordinators on the Parenting and Kids team - Create media lists and distribute pitches through those media lists - Write pitches - Research competition and new potential outlets for coverage - Clip and track daily, weekly, and top coverage for PBS KIDS and PBS LearningMedia - Write summaries and calculate total coverage for large events or releases of PBS KIDS shows - Participate in internal team meetings and external client calls
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