In my own words
— EdwardSenior product management, marketing and brand strategy expert with experience launching hundreds of products and new product categories for some of the world’s leading brands including GoPro, Thule, Adidas and Under Armor.
Trajectory
Apr 2014 — Now
Director of Product Management - Mounts, Accessories and Lifestyle · GoPro
Our team creates amazing new perspectives and creative solutions for the World’s Most Versatile Camera. We’ve designed solutions to capture footage from astronauts to dogs to the world’s top athletes, and our goal is to wow every user and exceed their expectations.
I’d be glad to tell you more about the hundreds of products our talented team has launched, how we have improved multiple metrics in the business and developed creative solutions to address complex market challenges.
Nov 2011 — Apr 2014
Global Category Manager · Thule Group
Translated the Thule Brand DNA into exciting new Lifestyle Products and Categories. My role was responsible for building and implementing global product strategy for Thule’s Packs, Travel and Photo categories and was accountable for their overall performance.
Successfully launched numerous Award-Winning products.
Notable Awards:
2013 iF Product Design Award - Lifestyle/Leisure- Perspektiv Daypack.
2014 Red Dot Product Design Award - Covert DSLR Backpack
2014 TIPA (Technical Image Press Assoc.) Best Camera Bag - Perspektiv Series
2014 Popular Photography POP Award - Covert Backpack
Nov 2010 — Nov 2011
Global Category Manager · Under Armour
Managed a team of Product Managers, Designers, Developers responsible for some of the top-selling Bags and Backpacks in the sporting goods business.
Accountable for category performance including top line revenue, gross margin and contribution margin. Results included 26% top line revenue growth and +6% gross margin.
Gained extensive Japanese market knowledge through manager exchange program.
Dec 2005 — Mar 2010
Marketing Manager · adidas Accessories at agron, Inc.
Created and implemented business plans and product strategies for Adidas Backpack, Headwear and Water-sports categories. Equal parts Product Marketing and Product Management, I managed the entire product lifecycle from cocktail napkin to grave. Gained extensive consumer-insights through conducting dozens of focus groups with a wide variety of audiences.
Nov 2001 — May 2005
Product Line Manager · Bakoda: Design Logic
Responsible for managing technical snowboard accessory product line including backpacks, luggage, gloves, base layers, socks, and headwear as well as a complete range of innovative hand-tools and equipment
Oversaw all aspects of the design and development process from product briefs to production. Directed all aspects of development, production, sourcing, pricing and distribution.
Aug 1996 — Nov 2001
Sales / Marketing / Production · Wave Rave Outerwear
I wore many hats for this pioneering snowboard outerwear company that was “Made in Denver”. Roles included shipping, customer service, production, sales, marketing. Fun fact - every employee sewed clothes in the off-season.
Activity
Education history
University of Colorado
Bachelor of Science | 1990 - 1995
Calvert Hall College High School
| 1986 - 1989
