Edward Brent James

• Participating in brand strategy discussions • Reviewing and providing feedback product development cycles and cost structure • Assisting the Company in analyzing market research to understand preferences of their consumer and identify white space opportunities • Reviewing design concepts to advise on product viability • Providing the Company with assistance with go-to-market strategy and evaluating cadence of launches and initiatives

• Owned product merchandising and line planning functions of a DTC start-up running brand(~$40M/yr) • Identified consumer needs and market opportunities to inform apparel product assortment • Designed and developed custom hardline & softline accessories to enhance capsule storytelling • Curated collaborations with globally influential brands such as J.Crew and Ciele Athletics • Managed footwear go-to-market strategy with cross-functional partners and key stakeholders • Led DEI initiatives to deepen employee understanding of social and racial justice

Georgia-based hot sauce start-up achieved +$100k sales in 2022. The company was sold to Edible Gardens($EDBL) in November 2022. Fash-forward to 2024: Pulp is now carried by Whole Foods Market, Morton Williams, Diebergs Markets, Target, and Woodman's.

• Pitched executive team the category strategy/road map which achieved +50% growth to 10M€ FY20 • Managed +600K€ yearly operating budget by establishing product development plan • Choreographed cross-functional teams using design thinking principals to execute projects such as the Index.01, the world’s first fully recyclable performance running shoe • Analyzed qualitative customer insights and quantitative customer data to drive increased market share and empower direct-to-consumer(DTC) retail • Contributed to digital transformation to improve customer engagement and usability, specifically SEO and UI/UX for direct-to-consumer channels

• Identified brand-right consumer personas and established product market fit to achieve top 5 marketshare in United States • Launched connected footwear[hardware-software] to integrate with MapMyRun application to track runner training and progress • Introduced lifestyle footwear category, "Sportstyle", combining innovation with market trends as an intrapreneur • Generated qualitative A/B testing of product offering with brand athletes and run crews/communities to validate new concepts on a quarterly basis

• Designed first footwear style to sell 1 million pairs in a calendar year by leveraging multi-channel distribution strategy • Piloted product category, Track & Field, by researching market and launching disruptive brand top sellers • Executed color design and assortments to progress women’s product offering managing +100 articles • Curated key executive-level design presentations to elevate alignment throughout footwear category

• Created top 5 selling franchises in both the Outdoor/Hike and Winter footwear categories • Grew running market brand equity through in-depth consumer insights and expanded offering • Re-imagined brand design heritage to expand lifestyle footwear collection

Running Specialty Shop Professional

Basketball and Running Footwear Design

Casual Footwear Sales

Homegoods Design

Custom Interior Architecture and Fixture Design

Residential Architectural Design