Edgar Espinoza

Sr. Graphic Designer / Photographer

LONG BEACH | United States

Skills

No information

Interests

Music

Travel

Photography

Art

Sports

Outdoors

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Industries

Fashion

Lifestyle

Outdoor

Streetwear

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In my own words

— Edgar

14 years experience driving integrated design solutions across digital, direct and print from creative brief to final delivery.

Brings experience in retail fashion and advertising, skilled in working with e-commerce campaigns from initial concept, design, production and management of photo shoots and visual assets. Leverages impeccable presentation skills and ability to communicate, present and create ideas to cultivate client relationships. Experience managing in house design teams.Combines the ability to bring big ideas to the table with keen attention to detail to execute innovative and impactful creative campaigns. Passionate and inventive creator of innovative marketing strategies and campaigns; accustomed to performing in deadline driven environments with an emphasis on working within budget requirements.

Trajectory

Apr 2008 — Now

Sr. Graphic Designer / Photographer · Palos verdes footwear

•Help build all brand's visual and design elements, such as the photography direction, videography direction, graphic standards, brand color and design approach, typographic standards, interaction guidelines, etc. •Work with our Creative Art Marketing Manager to produce studio product shoots, lifestyle shoots on location, along with all of the post production work to ensure that the photos are ready to use across web/print properties including our website, email, and social media. •Design and oversee marketing creative for email, digital advertising, web, print and social media. •Help with new website design, landing pages, and overall user experience. •Create engaging sales and marketing content that appeal to our target demographic

Jan 2006 — Jan 2008

Graphic Designer · Merge Left

•Took direction from our CD & Sales departments for SMU designs. •Developed tech packs (in Adobe Illustrator) for all designs. •Researched, interpreted, and applied market trends (competitors and non-competitors) appropriate to the brand. •Updated tech packs, CADs, as reviews took place, and designs were revised. •Photographed all product

Jan 2004 — Jan 2005

Graphic Designer · Signs Plus

•Create, modify and typeset layout proofs to send to clients for tenant plaques, directory inserts, monument signs, ADA-Compliant signage (braille), parking signs, window vinyls, evacuation plans, and channel lettering. •Evaluate documents and files for accuracy and to ensure consistency in the fonts, format styles and materials implemented match existing signage. •Review job ticket and compare it to the original email from the client to verify that the order matches the request. •Making quality sign products that are most economical by reviewing design concepts/layouts with fabricators and engineers.