Eden Struss

Senior Marketing Director

Newport Beach | United States

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In my own words

— Eden

EXPERTISE: Creative Brand Development E-Commerce Studio/Location Imagery + Content Photoshoot Production Marketing Team Management PROFILE: Senior Marketing Director and Photoshoot Production Manager offering over 20 years experience as a multi-talented brand developer and visionary in the fashion, swim, and action sports industries.

Powered by a strong standing reputation as an industry leader for being self-motivated, successful, innovative, and highly detailed. Well known as having a creative and unique leadership style with an integrity driven core. Highly committed manager dedicated to team building and leading others to execute multiple projects. Keen ability to read markets, identify, communicate, and apply trends. Longstanding relationships with key contacts and resources in the apparel and media industries.

Trajectory

Jan 2013 — Now

Senior Marketing Director · EN THE HOUSE

EN THE HOUSE Creative Agency SENIOR MARKETING DIRECTOR SERVICES MANAGED Brand Development / Marketing E-Commerce Photoshoot Development Artist Representation Amazon E-Commerce Development Digital / Print Advertising Graphics Social Media Website Development CLIENTS MANAGED 686 Snow Apparel Original Grain Watches Amazon B.Swim Wahoos Fish Taco Goorin Brothers Headwear Transworld Media Peter Grimm Headwear Reebok Beach Brella Cobian Footwear La Creuset Epson Nautica BV & CO Jewelry Des Ma Dre Tequila 361º Athletic Wear Hawaii Polo Life GTC Pureguard Camper Cocktails Ernst & Young Eco Peace Miracle Suit Studio Suzan Jewelry Puremedy Bio-Ceuticals Nourage Supplements

Jan 1996 — Jan 2013

Senior Marketing Director · B. Swim

DEPARTMENTS MANAGED: Digital / Print Advertising Social Media Photoshoot Production Graphics E-Commerce Website Retail Co-Op Tradeshows PR JOB DUTIES: Developed creative marketing strategies for over 15 swim and apparel brands. Created in-house marketing team of 6 employees and 20 + independent contractors. Facilitated employee reviews and salary wages. Budgeted digital and traditional advertising spend. Managed contract negotiations with digital marketing and PR agencies. Conceptualized original e-commerce content and imagery for all digital platforms. Managed brand collaboration and influencer / ambassador programs. Conceptualized retail and e-commerce catalogs, lookbooks, line lists, retail POP, visuals, and packaging. Developed creative concepts for photoshoots, videos, runway shows, and tradeshows. Presented marketing brand strategies at seasonal sales meetings. Collaborated with sales representatives and designers to strategically market each brand to

Jan 1992 — Jan 1995

Co-Owner / Marketing Director · 686 Technical Apparel / Eden Basics (Women's Division)

DEPARTMENTS MANAGED: Apparel Design Advertising Photoshoot Production Graphics Retail Co-op Tradeshows PR Team Management