Eddie Rollins
Sr. Graphic Designer · Salty Crew
Laguna Niguel, CAIn My Own Words
A creative and highly experienced Art Director and Senior Graphic Designer with over 20 years of industry experience in apparel graphics, brand and logo development, as well as product and marketing materials. Proven track record designing for major retail stores and licensed brands creating cutting edge designs and promotional concepts. Driven team leader committed to achieve and meet goals on time and on brand.
Work Experience
Sr. Graphic Designer
Salty Crew2020 – Present
• Oversee all printable products for Mens and Boys which is 75% of our business. • Develop artwork that elevates and differentiates brand from competitors. • Create tech packs and approve strike offs from screen printers for each season. • Provide creative ideas and artwork for our cut and sew ovens and board shorts.
Sr. Graphic Designer
Hybrid Apparel2013 – 2020
• Developed graphic design presentations for major licenses including Disney, Marvel, Star Wars, Peanuts, Nintendo and Pokémon that resulted in large production orders. • Created numerous weekly best-selling graphics sold in Target, Walmart, Kohl’s and Macy’s. • Worked closely with art directors to understand and meet customers’ vision and goals. • Efficiently managed and completed multiple projects and tasks under tight deadlines. • Provided creative ideas and input for mens, boys and toddler projects, from start to finish.
Art Director/Graphic Designer
MMS/Jem Sportswear2000 – 2013
• Built the Art Department from 1 to 6 artists resulting in sales growth and increased profits. • Oversaw and increased efficiency and quality of the Art Department output by 50%. • Generated and proactively implemented creative strategies based on client’s ideas and input from start to completion. • Developed numerous marketing programs, logos, graphics, brochures, and POP displays, for multiple clients.
Graphic Designer
Gotcha Sportswear1999 – 2000
• Created logos, graphics and designs for the entire Gotcha brand. • Provided continuous, high quality clothing graphics for mens and boys. • Designed soft goods, POP displays as well as line lists and packaging for all divisions for each season. • Responsible for meeting with screen printers and approve strike-offs.
Graphic Designer
Elasco Inc.1998 – 1999
Create graphics for t-shirts, skateboard wheels and inline wheels. Responsible for creating flyers, brochures and packaging for the company. I also was responsible for separating and laying out graphics to ready for printing.
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