Ed Walker
Senior Marcom Manager
Boise | United States
Skills
No information
Industries
Fishing
Lifestyle
Outdoor
Snow
In my own words
— EdMarketing manager with extensive background in vendor relations, brand management, creative production, content creation, media buying and project management.
Return on investment focused with problem solving attitude. Keen understanding of online, offline, B2C and B2B marketing experience. Adept at analyzing and identifying market niches and opportunities as well as developing and monitoring high-level business relationships worldwide. Strong customer focused background.
Trajectory
Aug 2016 — Now
Senior Marcom Manager · Micron
Consumer Product Group
Currently leading a team responsible for all marketing and demand generation efforts for Crucial.com in North America and the Ballistix brand worldwide
• Lead strategic planning for all marketing, campaign and creative material for the Esport gaming brand
• Budget development to supports sales goals.
• Implement the Amazon Seller Central and eBay stores
• Introduce the SEO activities for the Crucial brand
• Drive all customer insight, survey and purchase journey using analytics
• Contribute to the go to market strategies for new product introduction
• Develop website merchandising for core products
• Manage the ideation, implementation and tracking of product promotions
• Develop and manage budget and go-to-market strategies for two prominent brands
• Administer marketing activities for amazon account: AMS, AAP and A+
Dec 2010 — Aug 2016
E-Commerce Marketing Manager · Micron
Led marketing activities for the North American region for all B2C and B2B direct customers
• Coordinated marketing efforts with sales and other marketing divisions
• Communicated campaign strategy and marketing insight with partners
• Produced all marketing collateral for new product categories
• Developed product detail pages for the web and partners
• Developed business plans to pursue new markets, helped onboard our Chinese direct store
• Drove the public relations program to grow consumer awareness of the brand
• Coordinated social media strategy and content production
Jun 2005 — Dec 2010
Marketing Communications Manager · Lexar Media
Developed and managed the brand communications globally for Crucial and Lexar. Led a creative team of five that included web design, graphics design and content creation. Developed end caps and store merchandising plans for prominent retail brands
• Expanded the brand globally
• Led global packing for retail and online partners
• Led the development of all event planning and material
• Initiated the creation of product collateral used by marketing and sales for vendor and partners
• Worked as the liaison between creative, marketing and sales to develop sales-marketing assets
• Created campaign collateral that was leveraged by partners
• Expanded and communicated brand guidelines used to support sales and marketing activities
Aug 2003 — Jun 2005
Advertising Manager · Crucial Technology
Managed the strategic direction of the advertising program, media buying, SEM, newsletter and affiliate team
• Designed and implemented the strategic advertising plans for e-commerce
• Managed the demand gen and affiliate staff plus implemented a new SEM program
• Developed the creative concepts for annual campaigns
Apr 2000 — Aug 2003
Online Media Buyer · Crucial Technology
Coordinated media buying and planning of all online advertising in the US and UK, tracked return on investment results, managed online media budget and assisted advertising manager with print campaigns
Jan 1998 — Apr 2000
Advertising Coordinator · White Hat Media
Coordinated comprehensive media, marketing and advertising strategies and implementation for Dennis Dillon Auto Group and other auto dealers in Arizona and Michigan. Managed all aspects of advertising, radio, TV, marketing, public relations and events for three dealer locations
May 1995 — Jan 1998
Sales-Operations · Bucks Bags
Managed sales and marketing for the outdoor and hunting product lines. Product management and development of new and existing products. Participated in trade shows and events. Also responsible for shipping and receiving.
Activity
Education history
University of Idaho
Bachelor of Science
