Dyllin Shane
Digital Marketing and Ecommerce Manager · Common Room Roasters
Franklin, TNIn My Own Words
Digital Marketing & Ecommerce specialist with CPG and hospitality brands. Specializing in graphic design, email marketing, SEO, and ecommerce website management.
Work Experience
Digital Marketing and Ecommerce Manager
Common Room Roasters2021 – 2023
Developed and executed digital marketing strategy and campaigns across a variety of channels including email marketing, social media, website and blog. Collaborated with a web agency to oversee development of CRR’s new website and to optimize SEO strategy and SEO content creation. Successfully integrated CRR’s coffee subscription platform and 40+ products onto the new website, onboarding 110 subscribers and experiencing a 46% growth in ecommerce sales. Developed and implemented email marketing strategies, including a newsletter featuring subscription coffees, spotlighting products, and creating a community amongst CRR subscribers. Managed social media channels to engage with customers, positively foster brand/consumer conversations, and execute social campaigns through organic posts and paid ads. Organized and managed the content library and content calendar for email, social, and paid marketing campaigns. Created SEO content through blog posts about coffee brewing techniques and best practices while featuring CRR products. Produced graphic design assets for physical product packaging and online products. Provided support to CEO and Sales managers through various ad hoc projects.
E-commerce Coordinator
Common Room Roasters2020 – 2021
Managed CRR’s e-commerce site through regular website maintenance, product development, and customer service. Implemented systems for e-commerce, drop-ship, and cold brewing production to create more efficient workflows for the production team.
Production Assistant, Roastery Operations
Common Room Roasters2019 – 2020
Supported Roastery production team with wholesale, ecommerce, and on-site cafe order fulfillment. Cold Brew: brewing and production. Delivery Driver for wholesale customers.
Sales Admin
Balboa Bay Resort2018 – 2018
(Temp) • Supported the Sales Team by attending to sales inquiries, RFPs, and administrative duties. • Used Delphi, a Salesforce Event & Sales management program, to input inquiries, book events, and process contracts. • Provided the Sales Event Managers support with distributing sales packets, photos, and marketing material to potential clients.
Account Manager
Spork Bytes2016 – 2017
Managed relationships with business clients by acting as daily liaison/point person, using feedback and proactive communication to deliver the best experience for the client. • Coordinated and organized meals for offices from 10 to 200 people, with various dietary restrictions and preferences. • Assisted with development of an internal web application for the purpose of streamlining the Spork ordering process. • Strategized with CEO's for business planning by creating a "How to Order" document to allow for easier training of new account managers, as well as a "Best Practices Guideline" for our delivery drivers. Operations Assistant • Organized menu item labels and all other copy/marketing information to be displayed for each meal set up. • Managed supply inventory for up to 12 meals and/or 300+ people on a daily basis. • Assisted with delivery of meals from restaurants to businesses, and acted as on-site set up coordinator to address any client concerns.
Facility Manager
Portland Indoor Soccer2016 – 2017
• Managed rosters, payments, and day to day facility operations at a high traffic facility. • Key-holder with opening and closing responsibilities of all soccer and snack bar related activities.
Customer Service and Operations Associate
"A" Market2012 – 2015
• Effectively completed all front of house responsibilities including register, food prep, barista station, food running, and product/supply inventory. • Trained and supervised new employees to ensure proper attention was paid to providing quality customer service.
Digital Content and Production Designer
Walters and Wolf2011 – 2012
Assisted in the coordination of company's website rebuild project with the management team and a third party web de- sign company, bringing the ideas from the client and creative group together to successfully redesign the website. • Designed page banners and prepped images in Photoshop to display the company's product capabilities and convey the company's building solution potential. • Collaborated with the web design team at Formative, using their Joomla CMS to assist with content production. www.waltersandwolf.com
Education
Bachelor of Science in Business Administration
University of Oregon, Lundquist College of Business2007 – 2011
Bachelor of Science in Business Administration
Interests
Industries
Activity
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