Dustin Williams

Director of Growth

2023 – Present

As the Director of Growth at TIME, I play a pivotal role in developing and executing global data-driven strategies to accelerate customer acquisition, engagement, revenue growth, and retention. I collaborate closely with cross-functional teams to identify growth opportunities and implement creative and effective campaigns. I am a results-oriented professional with a proven track record of devising and implementing successful growth marketing strategies. Key Responsibilities: Strategic Planning: Develop and implement comprehensive growth marketing strategies aligned with company goals, leveraging a combination of digital, content, and traditional marketing channels. Customer Acquisition: Drive customer acquisition through targeted and effective campaigns, optimizing performance across channels such as SEO, SEM, social media, and email. Data-Driven Insights: Analyze and interpret data to provide actionable insights, continuously refining strategies based on performance metrics and market trends. Conversion Optimization: Collaborate with UX/UI and product teams to optimize conversion funnels and enhance the user experience, ensuring seamless customer journeys. Content Development: Create compelling and engaging content that resonates with target audiences, aligning with brand messaging and supporting overall marketing objectives. Experimentation and Innovation: Stay ahead of industry trends, identify new growth opportunities, and lead experimentation with innovative marketing approaches. Collaboration: Work closely with cross-functional teams, including product, sales, and analytics, to align marketing efforts with broader business objectives.

** actively looking for new projects **

2000 – 2023

I’m an Autodidact, Designer and Digital Strategist. Most importantly, a human. I help solve problems and accomplish company and organization goals by using the internet. I focus primarily on growing direct to consumer + retail businesses through digital. I am passionate about working with outdoor companies and helping them succeed in the digital space. I am driven by a deep level of empathy for the businesses that I collaborate with and their customers, passion for the quality of my craft, the drive for knowledge, improving my skills and persistent curiosity. I am a multi-disciplinary, creative & marketing technologist that specializes in technology, analytics, ecommerce, user experience, customer acquisition, growth & data focused design and strategy. While at Acumen Brands, I became an instrumental figure in growing Country Outfitter from a small-scale business to a national prominence. In a matter of months, Country Outfitter’s Facebook fan base grew by 7 million. My work in design, user experience, social media and online marketing catapulted a local brand to a nine-figure annual run rate and enabled the company to raise a $93 million round of venture capital. Excellent at: - Customer Acquisition - Social Ad Campaigns - Email Campaign & Growth - E-commerce - User Experience - Product Design - HTML/CSS - Photoshop & Illustrator - Data & Analytics - A/B Testing, Funnel Analysis, Segmentation Analysis Other Skills - Strong sense of purpose - A relentless pursuit of success - Collaborative

Director of Marketing & Technology

2016 – 2019

My role is a blend of the following: - E-Commerce - Marketing - Technology - Brand Development - Product Development + Colorway Design I use strategy, technology, marketing and analytical expertise to help HIA Velo exploit and leverage the vast amounts of customer and market data from sources as diverse as competitive intelligence, web analytics, customer databases, marketing campaigns and trending social media discussions. In addition to the sourcing and management of the technology pieces being bolted together to create customized marketing automation solutions, I am also in charge of delivering coordinated and measurable marketing campaigns across multiple channels. I eliminate the subjective opinions that have historically driven marketing strategies and replace them with data and technical analysis that clearly identify the ROI for all marketing initiatives. With my background in design, I help the product team design colorways for bike releases, customer special design projects and collaborations with other companies like Shimano, Rapha, Goodyear and many others. The responsibilities of my role include: Advertising & Promotion - Mobile Marketing - Display Advertising - Content Advertising - Retargeting Advertising - Social Advertising - Video Advertising - Print (Analog) Advertising Content & Experience - Curation & Enabling User Generated Content (UGC) - Content Marketing - Optimization, Personalization & Testing - Search Engine Optimization (SEO) - Prospecting & Lead Generation Strategies - CMS & Web Experience Management - Email Marketing, Optimization & Automation Social & Relationships - Social Media Marketing & Monitoring - Brand Advocacy - Influencer Marketing - Community & Reviews - Feedback & Chat - Customer Experience & Success E-Commerce & Technology - E-Commerce Platform & Technology Stack - Channel & Partner Marketing - Affiliate Marketing & Management - E-Commerce Marketing Brand & Design - Creative, Brand & Design Direction - User Interface Design - User Experience - Product Colorway Design - Apparel Design (Shirts, Hats, Cycling Kits) Data - Marketing Analytics & Performance - Mobile & Web Analytics - Spreadsheet Data, Pivot Tables & Trending - Dashboards & Data Visualization - Tag Management & Data Integration - Trend & Behavior Patterns

Director of User Experience

2011 – 2013

- Design team leader - User experience design lead - User advocate, leveraging user research methodologies and techniques to identify who our users are, and how to build products that meet their needs. - Focus on creating compelling experiences that balance user intent, business needs, and site performance. - Creation of user interface and user interaction design. - Paper Prototyping, HTML/CSS Prototyping, Wireframing, Personas, Scenarios - Usability Testing - A/B & Multivariate Testing Web Properties included - CountryOutfiter.com - ScrubShopper.com - MapleAndWest.com

Creative Director

2009 – 2011

Interaction Design, User Experience, Creative Direction, Social Media, Digital Design, Logo Design

Interaction & Visual Designer

2008 – 2009

While living in Seattle I was a part of a small Microsoft team that designed and developed Microsoft's first Social Media Device, the Microsoft KIN. I was one of only a few people on the team that created the interface, helped with some of the interactions on the device and also helped with the user experience. The Microsoft division that was responsible for the production of the KIN was Pioneer Studios. Pioneer Studios was a skunkworks and incubation operation to develop consumer electronics and experiences for Microsoft. Responsibilities: - Creation of User Interface Design Concepts - User Interface Prototyping - Develop Storyboards - Wirefaming Scenarios - Information Architecture - Mobile Device Interaction - User Centered Design

User Experience & Web Designer

2008 – 2008

Roles & Responsibilities: *Design focused deliverables such as task flows, content strategies, information architectures, site maps, wireframes, functional specs to communicate decisions to creative, development, and leadership teams. *Photoshop Design Concepts and creation of HTML and CSS for those concepts.

Interaction Designer

2007 – 2008

Create User Interface Design Concepts, Flash User Interface Prototyping, Develop Storyboards and Wirefaming Scenarios, Information Architecture, Mobile Device Interaction, User Centered Design

Creative Director

2004 – 2007

Responsible for overseeing Creative Department, Prioritizing Workflow, Documentation, Monthly, Quarterly (QBR) and Yearly (YBR) Departmental Presentations. * Manage a team of designers, illustrators, web designers and animators * Participate hands-on in conception, design, and production as needed * Proactively develop strategies and presentation tools for the team * Deliver industry-best creative pitches in a variety of mediums: interactive, motion and print * Develop and implement design and technical standards for the Creative team's work. * Exercise creative freedom with the ability to work as an independent team * Advance the state of online creative through innovative concepts * Website Layout Design and Development * Web-based Programming (ASP, HMTL, CSS, Java Scripting) * Adobe Flash Animation Development and Actionscripting * Email Campaign Design and Broadcasting * Banner Ad Design * Logo Design and Branding

Web Designer / Developer

2000 – 2004

1993 – 1997