Dustin Schiltz

Art Director Experiential · Periscope

Minneapolis, MN

In My Own Words

I'm a Wisco-born creative currently working in Minneapolis, Minnesota and I’m passionate about creating smart, strategic work for enthusiast brands and entities that are in it for the greater good. I believe the key to brand affinity is a consistent, authentic voice partnered with a mind-blowing user experience communicated through great design.

When I'm not in the trenches of creativity, I enjoy getting rowdy on some singletrack, experiencing how completely out of shape I am on XC skis, dropping a few hammers on my road bike, going topshelf on the goalkeep and, mostly importantly, living outside my comfort zone. These activities shape me as a creative and allow me to fully experience the world around me as I try to understand situations that are often difficult to describe. Not to mention, most of my best ideas come when I'm in the middle of a good, hard century ride.

Work Experience

Art Director – Experiential

Periscope

2016 – Present

Collaborates in a team environment and leads creative initiatives from concept to execution for experiential activations and holistic campaigns. Client work includes brands such as; Target, Woodford Reserve, Arctic Cat, Schwan’s, Optum, Jack Links and Essentia Water. Two key projects are Schwan’s Super Bowl 52 activation and the Target Fall National Meeting.

Creative / Principal

Six17

2008 – Present

I collaborate with great brands to create ideas that strategically communicate their unique narrative.

Sr Designer / Art Director

3e - The Life Time Agency

2011 – 2016

Develop and execute marketing and registration driving tactics for brands such as: Leadville Race Series, Life Time Tri, Leadman Tri, Lutsen 99er, Chequamegon Fat Tire Festival and various other athletic events produced by Life Time's Athletic Events division. It's a pretty sweet gig.

• Charged with leading the Creative Team in the development and execution of strategies for brands including: Leadville Race Series, Life Time Training, Life Time Tri Series and additional core brands via a wide-range of mediums from video to social campaigns to print ads as a way to engage our core audience, as well as extending the brands to potential new consumers/athletes.

• Initiates collaboration and management of internal and external creative teams in the delivery of assets based upon strict brand guidelines, budgets and timelines.

• Tasked with the mentoring of junior and mid-level creatives in the development and execution of innovative and engaging creative that meets marketing strategies, drives registration and community engagement.

• Lead an initiative to find and implement efficiencies to streamline the management of creative assets across all brands.

Designer / Art Director

Pocket Hercules

2010 – 2011

Developed and executed the creative for ‘enthusiast’ brands such as: Pearl Izumi, Zeiss Sport Optics and Rapala.

Art Directed several extensive photo, animation, digital and video productions.

Designer / Art Director

Initio Advertising

2007 – 2010

Collaborated on - and maintained - high-level positioning, strategy, design, and art direction on several regional and national branding campaigns.

Developed and executed: television, branding, print advertising and digital.

Designer / Art Director

The Minnesota Daily

2006 – 2008

Led the team of creatives to win the 2008 CNBAM Promotional Campaign of the Year.

The team was also responsible for online initiatives that resulted in a 400% increase in unique hits to the Minnesota Daily's Drink & Dine online initiative.

Worked closely with Account Executives and the Marketing Department to ensure that projects were completed on-time, according to project specifications and budget.