Drew Dietz

Product Line Management

Denver | United States

Skills

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Interests

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Industries

Lifestyle

Outdoor

Snow

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In my own words

— Drew

Seeking Product Manager position focused on new product development of equipment and apparel for active outdoor enthusiasts.

I'm a results-driven, team-oriented product manager and marketing professional obsessed with delivering best-in-class products and disruptive innovations that make the market landscape rethink what's possible.

With an engineer's mind and a marketing background experienced in NPD and brand marketing, I enjoy a challenge to create great products that best serve the needs of the consumer and scare the competition. I love what I do.

Product Management and New Product Development: - Product research - Product launches - Process development - Financial analysis - Qualitative & quantitative data analysis - Market research & Insights - Competitive landscapes - Commercialization Strategy - Life cycle management - Creative packaging - Brand marketing - Sales Training - Product training - Merchandising - Event planning - Show exhibit execution

Sales Experience: - Business development (6 key markets & 1500+ relationships) - Big box - Hardware - Commercial - Industrial - B2B & B2C

In my spare time, I am a alpine and backcountry skier, cyclist, fly fisherman, backpacker, kayaker, waterskier, woodworker, handyman and happy husband.

Trajectory

Apr 2018 — Now

Product Line Management · Otter Products

• Direct internationally-integrated teams incorporating new product development, engineering, marketing, packaging, sourcing and sales force deliverables • Reinvigorated Otter Products' end-user centric product development focus — products designed for end-users because we understand use-case scenarios • Develop product roadmaps through analytical market landscape analysis consisting of primary and secondary research. • Manage an emerging product line while launching new innovative products to market • Developing new market segments for the company's expanding power & outdoor products portfolios • Generate engaging marketing collateral through video & print media

Sep 2017 — Apr 2018

Product Management & End-User Innovation Manager · Boa Technology Incorporated

• Manage high- and mid-power product categories incorporating new product development (NPD) efforts encompassing alpine skiing, snowboard, fly fishing, jobsite, work wear, PPE, enhanced tactical & military, and medical prosthetic solutions through team-based evolutionary innovation. • Privileged to incorporate international Commercial Sales (GBU) & Distributor Sales' Service (DSS) interaction with key brand partners. • Actively involved in company transition from enthusiastic outdoor company to world-stage competitor for multi-market opportunity advancement. • Marketing, Branding, Technical NPD and international leadership on product creation and brand's end-user focused ideation execution.

Jul 2013 — May 2016

Manager, Research & Product Development · Milwaukee Tool

• Created new corporate position focused on establishing and developing standardized research methodologies and processes for entire business unit • Provide product and market strategy through qualitative and quantitative data analysis • Dramatically reduced front-end development timelines bringing new-to-world products and incremental innovations to market faster and efficiently while reducing costs • Driving cross-functional understanding of technical product knowledge and market opportunities between product, brand and engineering throughout the NPD process • Manage and trained 14 product managers to develop best-in-class skills to conduct effective product research • Manage business development and relationships with 1500+ end-users, job sites and companies nationally to best understand real-time end-users insights • Establish new research territories in 6 key markets • Advocate VOC during product life cycles

Mar 2013 — Jul 2014

Product Manager · Milwaukee Tool

• Developed, launched and managed new-to-world and life-cycled product portfolios • International cross-functional team and project management • Led merchandising planning and execution (style, VBL, etc.) • One direct report • Designed product packaging and set creation for big box, commercial/industrial and mom & pop sales outlets • Oversaw photo and video shoots for product commercialization and launches • Product lifecycle management • Conducted sales force trainings and orchestrated customer visits • Generated & analyzed sales reports to monitor market trends and consumer insights

Jul 2011 — Mar 2013

Associate Product Manager · Milwaukee Tool

• Progressed within the product management role with increased ownership of heritage product lines • Developed and launched new 5" scraper blade and material removal blade sets for big-box, commercial and industrial sales channels • Established new testing facility and testing procedures for new product development for our Asian manufacturing center • Created product training for 600+ internal sales representatives and customers

Nov 2010 — Jul 2011

Assistant Product Manager · Milwaukee Tool

• Developed fundamentals of product management and the NPD process • Supported launch for Popular Science award-winning product line • Instrumental role for creating and testing new Application-Specific Sawzall blades • Managed national product research for team of 3-4 product managers • Developed creative and original product demos • Compiled competitive analysis and market landscapes

Mar 2010 — Nov 2010

Territory Sales Representative · Milwaukee Tool

• Managed tool and accessory sales for local and national hardware, P&E, MRO and industrial retail outlets • Established key market foothold in our main competition's backyard during time of rapid company growth • Increased sales substantially during a relatively short time in market • Supported product manager research through local sales and job site relationships

Jul 2009 — Mar 2010

Field Sales Representative · Tectronic Industries

• Created disruptive marketing campaigns and in-store POP dramatically increasing POS presence. • Generated high sales growth for largest Los Angeles Home Depot market. • Learned and mastered big box retail sales and marketing • Trained and mentored counterparts in product knowledge • Garnered retail space from in-store competition

Jun 2000 — Aug 2006

Counselor & Expeditions Director · YMCA Camp Minikani

• Managed outdoor expedition program ranging from one to two week trips • Waterfront counselor teaching sailing, skin diving, swimming, boating, lifeguarding • Led expeditions with 15-20 children and teens focused on backpacking, rock climbing, white water rafting & kayaking, canoeing, hiking • Mentored and directed leadership training programs and events. • Four years personal leadership development training

Nov 2000 — Jun 2006

Manager, Ropes & Pumps Department · Barefoot International and Fly High

• Managed U.S. production line and inventory management for world-class consumer goods manufacturing company • Oversaw production of water ski ropes, handles, pumps and other diverse water sports products • Assisted in cross-department product manufacturing and new product development • Research and Development • Planned and executed trade show & sporting events