Drew Bedford
Senior Brand Storyteller · KÜHL Clothing
Park City, UT
In My Own Words
Creative leader with proven experience in transforming outdoor and technology brands, driving demand and creating engaging and effective customer experiences in B2C and B2B markets. Collaborative leader; able to build, mentor and motivate a digitally-minded marketing team to perform above expectations.
Work Experience
Senior Brand Storyteller
KÜHL Clothing2020 – Present
Wearer of many hats: storyteller, proofreader, creative director, interpreter for the design department. Crafted strategies to create greater awareness of KU¨HL history, innovation and brand. Collaborated with founder and marketing director to formulate a roadmap for greater engagement throughout the customer journey. Advocated for building long- term relationships with customers through passionate, authentic, and inspiring content.
Creative Director/Partner
IN8LOGIC2016 – 2019
Digital tribal leader for omni-channel campaigns, brand development, content marketing and web design/dev. Directed creative strategy, development and production to create game-changing results on time and on budget. CLIENTS: Verizon Wireless, McCann Ericksson/MRM, Cisco, KÜHL, Trails Utah
Creative Director/Partner
Flashpoint2003 – 2014
Co-founder of this integrated marketing communications company targeting the mountain/lifestyle market. After living the mountain sports lifestyle for years, we launched an integrated digital agency to bring the outdoor industry into the digital age. Co-managed the financial, account, and creative growth of the company from two to twelve employees. CLIENTS: Black Diamond Equipment, Expert Voice, Petzl, Rossignol, Smith Optics, Spyder, The North Face, Stein Ericksen Lodge, and Waldorf Astoria.
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