Doug Register

Owner/Head Rep.

2007 – Present

Currently representing; Felt, Fox, Lezyne, Bell, Leatt, Sidi, Hitcase, ENVE brands. Account management for Cycling and Motorsports companies looking to grow their business and market share. Satisfying company goals for each brand that is represented by the sales agency with growth and profitability the major focus. Relationship building, Technical knowledge, and Business acumen being core to helping each retailer grow their business and their dollars with each company represented.

General Manager

2001 – 2007

Performance leader with an excellent understanding of bottom-line sales and profit, creative marketing strategies, and the building of a vision oriented team. Managed the Sales, Service, and Parts & Accessories Departments. Leading the Managers of these areas to reach the company goals. Along with Owner/President, turned around $3M business into a $25M company with continued growth and profitability.

Manufacturing Representative

1991 – 2001

Managed sales and marketing programs to 100+ accounts in the cycling and fitness industry. Actively grew territory by building relationships, seeking new accounts and prospecting for future markets. Ranked #1 in Division in Sales and Top 3 Nationally out of 70+ Representatives for over 7 years.

Independent Sales Representative

1988 – 1991

Independent sales to outdoor, sporting and cycling markets. Serviced over 100+ accounts. From individual stores to a mass market sporting goods chain, while exceeding customer and company goals. Extensive travel demonstrating determination and persistence, along with effective time management skills. Territory included regional sales to southeast USA and Export sales into South America.

1983 – 1985

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1981 – 1983

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