Donna Delfin

Senior Digital Account Manager

2017 – Present

Lead and activate strategies for digital advertising, programmatic media, paid media, digital and social content, and integrated campaign development with partners and clients ? Provide thought leadership for digital and social marketing practices on pitches and campaigns. Identify and use new and different digital market approaches to ensure increased effectiveness ? Lead the digital campaign lifecycle from creative concept, development, production to execution. Provide accurate direction and strategic guidance to digital content projects. ? Work with brand marketing, social team, and media agencies to ensure a holistic and full funnel marketing program across all paid social media channels and provide creative and deliverables are consistent with business objectives ? Lead digital efforts with client's partners and sponsors via sweepstakes, contests, social amplification and live social coverage ? Prepare and present digital presentations to stakeholders (client, creative, content, and project/account management team members) ? Ensure branded content/campaigns and promotions are properly optimized to reach the most efficient audiences and meet business goals and KPI's. Synthesize and share results and best practices with stakeholders. ? Manage and source influencers and talent for upcoming social content shoots and social takeovers ? Manage digital and social quarterly budgets, talent agreements, and contracts for assigned clients 1

Digital Marketing Manager

2016 – 2017

? Responsible for digital and social media storytelling through the execution of video, photo, and written communication. ? Developed and execute social media and digital marketing campaigns ? Synthesized and shared campaign results and best practices with stakeholders ? Source and manage influencer talent for social campaigns and develop influencer strategies for social and digital use ? Project management of content marketing projects (both internal and client projects) ? Manage digital projects including Web sites, app, advertising, and other digital platform development ? Collaborate with PR agencies to garner media support on campaigns (branded content, OOH, digital/social campaigns, etc.) ? Managed business planning and development opportunities ranging from pitch, conception, contract, to finance.

Content & Social Marketing Manager

2016 – 2016

Digital and Social Marketing: Set up and oversight of social platforms for restaurants and brand channels. Increased follower base and engagement dramatically on Twitter, Instagram, and Facebook with new and engaging content and paid social strategies. Produced custom marketing campaigns to drive traffic to Web site and restaurants. Brainstormed creative growth strategies. Managed external social and PR agencies and PR. Tracked, monitored and provided analytics on social media campaigns and initiatives. Managed all Pieology.com content. ? Influencer seeding and marketing: Organized first influencer event for new restaurant which garnered social media coverage, original content creation, and brand awareness with local food and lifestyle bloggers/influencers. Provided and introduced influencer marketing opportunities to increase brand awareness and exposure, particularly blogger collaboration programs, special events, and gifting. ? Content Creator/Curator: Created and implemented unique and engaging content on Instagram, Facebook, Twitter, and YouTube. Responsible for Flat lay Product photo shoots and editing. Developed monthly editorial calendar content with unique messaging and imagery utilizing user generated and original content ? Email Marketing: Responsible for member and store management. Executed email campaigns at a brand and local marketing level per marketing calendar. Tracked and monitored analytics from email campaigns. 2 ? Community Management: Monitored all social channels. Engaged with guests. Customer support on social media platforms.

Technical Project Manager

2008 – 2011

Managed technical, marketing, creative and production teams to launch DisneyXD.com in US and EMEA markets, DisneyPrincess.com, branded games on Disney Games portal, first ever Disney multiplayer games portal, and projects/microsites to syndicate and distribute games on partner platforms. ? Ensured effective and proactive communications to project stakeholders by meeting via GoToMeeting, managing Microsoft Project schedules, Excel risk and issue logs, and status reports ? Conducted dependency management analysis using Microsoft Project and managed project change control process which resulted in optimized project schedules ? Maintained SharePoint sites with updated web content, site infrastructure and project feedback ? Coordinated with SEO and Web Analytics team to optimize accurate web page reporting using SharePointe, Microsoft Project, and Microsoft Excel tools ?

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