Donald ONeill
Editor-in-Chief · Freeskier magazine
Westminster, CO
In My Own Words
A leader & passionate storyteller with a track record of producing high-level print & digital content that engages readers, elevates brand image & solves custom content needs for advertising clients.
Work Experience
Editor-in-Chief
Freeskier magazine2018 – 2020
- Strengthened FREESKIER’s editorial voice in print and digital by shifting focus to refined content, elegant photography and long-form feature storytelling, while still keeping FREESKIER’s irreverent attributes intact - Elevated the quality of writing, editing and photography of an editorial team of four, through a strategy of opportunity, collaborative feedback and a willingness to accept constructive criticism of my own work - Established FREESKIER as an editorial leader in the ski industry by working collaboratively with a team of 100+ freelance contributors to assign, execute, edit & publish stories - Bolstered client marketing initiatives by outlining, executing & distributing successful custom content solutions that combined true editorial with the advertising goals of a wide range of brands in the outdoor industry - Skyrocketed FREESKIER’s total followers by 290K combined on Facebook (315K followers), Instagram (363K followers) & Twitter (65K followers) by creating & publishing a combination of in-channel videos, photos and full-length stories to promote engagement and click-through rate to the website - Evolved FREESKIER’s editorial voice through conceptualizing & writing feature articles, including profiles, destination pieces, breaking news & gear spotlights with a focus on the quality of prose, no matter the subject - Successfully executed high-level events (equipment tests, demos, art exhibits, après ski gatherings) that increased exposure for FREESKIER, its clients & the brands that hosted the events through well-planned marketing, set-up & content strategies
Senior Editor
Freeskier magazine2015 – 2018
- Wrote multiple feature-length articles for the magazine and website covering complex topics like CTE in skiing, climate change, public land use, avalanche mitigation and legal controversies - Spearheaded copywriting and copy editing efforts for the magazine - Assisted in social media management, strategy and growth - Worked with FREESKIER's stable of talented contributors to help plan and create content for the magazine and website - Wrote and contributed to FREESKIER's native content initiatives, helping to achieve advertising goals of clients with an editorial voice
Associate Editor
Freeskier magazine2013 – 2014
- Wrote and contributed to multiple front of the book stories for the magazine - Built a foundation of product knowledge while contributing heavily to the magazine's gear copywriting efforts - Curated video and news content for FREESKIER's digital properties - Assisted with copy editing for the magazine and website - Co-managed FREESKIER's social media channels
Assistant Editor
OnTheSnow.com2012 – 2013
- Wrote feature articles, posts, resort overviews, lists and reviews for OnTheSnow.com, the most visited website in snow sports with an estimated 23 million unique global visitors in 2012. - Edited, fact-checked, copy edited, researched, uploaded and provided editorial strategy for a variety of ski/snowboard content. - Controlled the OnTheSnow social media channels on a daily basis and raised Twitter followers by over 32% and Facebook fans by over 11%. - Drove search engine optimization by creating unique title tags, meta descriptions and optimizing content for thousands of pages found at OnTheSnow.com. - Built rapport with both outdoor gear manufacturers as well as ski resort personnel in order to work together to produce engaging ski & snowboard content. - Built upon an already extensive knowledge of the ski industry, including information regarding resorts, athletes and gear.
Contributor
Unofficial Networks2012 – 2012
- Produced 5+ article posts per week appealing to readers of the popular ski and snowboard blog. - Conducted research into current events in the ski and snowboard industry. - Edited and fact-checked a variety of content.
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