Don Lampert
Sr. Digital Marketing Strategist
Port Monmouth | United States
Skills
No information
Interests
Music
Snowboarding
Motorcycles
Digital marketing
Lifestyle brands
In my own words
— DonDigital Marketer with over 10 years experience in SEO, paid advertising (display, video, text), social media advertising, content marketing and brand building.
As passionate about my hobbies as I am about my career. Hobbies include almost 20 years of snowboarding, guitar playing, motorcycling, skate boarding and surfing (though a bit rusty on that last one).
Trajectory
Aug 2017 — Now
Sr. Digital Marketing Strategist · Plymouth Rock Assurance
Sr. Digital Strategist working hard at building the Plymouth Rock brand through awareness, organic and paid media strategies. Heavily involved in database building, managing vendors and analyzing website data to spend efficiently and drive quality traffic and engagement to our website.
Dec 2010 — Jul 2017
Director of Digital Marketing · PCG Digital Marketing
Managed a team of 10 SEO/SMM/SEM specialists
• Tests, creates, and oversees aggressive SEO, SEM, and SMM strategies that are Implemented for all 100+ company clients
• Responsible for over-seeing a yearly spend of over 6 million dollars across multiple different ad platforms (social/ppc)
• SEO/SEM/SMM sales; responsible for $2 million in revenue between 2015-2017
• Mentored junior staff members on SEO, SEM, and overall digital strategies
• Responsible for building the SEM product and team from the bottom
• Served as company thought leader in SEO/SEM/SMM through internal trainings, regular blogging, and speaking engagements (Digital Marketing Strategies Conference 2015/16/17, NADA 2017, C3 2016)
• Develop and maintained relationships with third parties such as Google, Facebook, Conductor, Yext, Bing, etc.
Activity
Education history
Monmouth University
BA | 2005 - 2008
