Diane Serra
Enterprise eCommerce (EMEA), Senior Technical PM, Wannabe Surf Photographer · Studio x. PHL
San Diego, CA
In My Own Words
<p><span style="background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.9);">I specialize in eCommerce (Shopify, Shopify Plus, Magento, Omnichannel, EMEA) and leading software and design teams for app development. </span></p><p><br></p><p><span style="color: rgba(0, 0, 0, 0.9); background-color: rgb(255, 255, 255);">I partner with brands, startups and, agencies leading globally dispersed teams for digital product development initiatives. I oversee the entire product development process, work closely with cross-functional teams including engineering, design, and marketing, to ensure successful product launches and improvements.</span></p><p><br></p><p><span style="color: rgba(0, 0, 0, 0.9); background-color: rgb(255, 255, 255);">Working with renowned activewear brands, Shopify agencies, and tech startups, I've honed my skills in leading teams in the global digital marketplace.</span></p><p><br></p><p><span style="color: rgba(0, 0, 0, 0.9); background-color: rgb(255, 255, 255);">When I’m not managing projects, I run the Olivella Skate Club for the local kids and love rock climbing, surf, and surf photography as well as educating others on self-leadership.</span></p>
Work Experience
Associate Director of Digital- eCommerce and Mobile, Technical Project Manager
Joylux, Inc.2021 – Present
I lead design and development teams and strategy for all digital products and technology across Joylux, Inc.
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