In my own words
— DevenHi - My name is Deven.
I am a marketing professional with a strong interest in consumer behavior, design, and digital marketing. I want to combine my love for sports, fashion, the great outdoors, and innovative marketing efforts to pursue a career I love, in an industry I am passionate about.
Trajectory
Mar 2017 — Now
DIRECTOR OF MARKETING · FORTINA RESTAURANTS / Westchester County, NY
• Created a marketing department for a five-unit restaurant group
• Managed the creation, implementation, and overall execution of various marketing and promotional campaigns within a multi-channel mix including social, digital, and print
• Derived insights from restaurant data to create and execute impactful retention + acquisition
campaigns, which drove sales in key areas
• Managed and maintained budget within department
Nov 2016 — Mar 2017
SENIOR MARKETING ASSOCIATE · REED EXHIBITIONS
• Suggested contact plan enhancements based on tracking, best practices, + experiences
• Took lead on various branding and design projects for multiple brands
• Worked independently with deadlines while keeping communication lines open
• Created and executed multiple social media campaigns at once for different brands
• Developed content using knowledge of target audience while staying within brand guidelines
• Managed projects to provide support to teammates and grow a new and young team
Nov 2015 — Nov 2016
MARKETING ASSOCIATE · REED EXHIBITIONS
• Contributed ideas related to marketing campaigns while focusing on budget and maximizing ROI
• Understood and executed a complete marketing strategy and campaign vision
• Researched attendee + exhibitor demographics in order to maximize strategic efforts
• Built out a social media strategy prior to trade shows
Aug 2015 — Nov 2015
MARKETING + EVENTS INTERN · HARPOON BREWERY
• Executed a variety of activation marketing tactics (festivals, foot and bike races, etc.)
• Managed community relations and outreach with an interactive social strategy
• Developed social calendar
• Generated ideas in order to grow following within a young & interactive market
Activity
Education history
ROGER WILLIAMS UNIVERSITY
BACHELOR OF ARTS | 2010 - 2014
