Derick Smith

• Developed, managed, and lead the Zwift Academy Tri Program. Grew in-game engagement from 50k users to over 170k users. • Oversaw film development for Zwift Academy Tri Team Camp, Kona, and Ironman World Championship brand films. • Partnered with industry partners on co-branded initiatives and activations in-game. • Manage and mentored summer intern.

• Worked closely with endemic media partners from PlaySports Network (GCN & GTN), Slowtwitch, and Triathlete Magazine. • Managed and increased listenership by 400% for Zwift Power Up Tri podcast. • Increased new triathletes population on platform by 5%

Managed schedule of 100+ brand activations at triathlon, marathon, crossfit, and industry fitness events across the United States and Canada. • Attended and lead brand activations with major event organizers including: IRONMAN, Rock n Roll Marathon Series, Crossfit Games, New York Marathon, Boston Marathon, IHRSA, and PGA Merchandise Show. • Recruited and hired Brand Ambassador staffing for all category events. • Generated revenue of over $1 million and reduced estimated expenses by 15%

• Created and managed ambassador triathlon and cycling team. Grew from 85 members in first year to over 400. • Migrated and redesigned website to Shopify platform • Developed sales and marketing strategies for events and social media • Increased sales by over 70% YoY • Created new product launch strategies for ONE Series carbon wheelset.

Managed schedule of 85+ activations at triathlon and marathon events across the United States, including Ironman World Championships. • Developed and implemented plan-o-grams, merchandise strategy, sales strategy, booth layouts, and brand activations. • Planned product assortment and forecasted inventory for each event. • Reached $400k revenue goal for 2016/2017 fiscal year. • Managed strategic partnerships with Ironman, Life Time Fitness, LA Marathon, Honolulu Marathon, USA Triathlon, and many other smaller race organizers. • Reduced event operation expenses by an average of 10% per event YoY.

Secured and maintained relationships with elite cycling and triathlon athletes and teams. Identified and hired outside agencies to assist with advertising, content marketing, and public relations. Managed, organized, and attended over 20 major trade show events.

● Product and Marketing strategy for launch of Marc Pro Plus device. ● Managed relationships with 15+ sponsored athletes and professional teams, including attendance of training camps, competitions, and marketing campaigns. ● Social media management of Instagram, Facebook, and LinkedIn brand accounts. ● Coordinated with outside PR, Advertising, and Web Content agencies. Skills Brand Experience, Relationship Management, Strategy Development, Market insights, Content Creation, Global Brand Collaboration, Brand Management, Go to Market Strategy, Event Management, Product Marketing

Organized and hosted annual Earth Day Event. Created and implemented organizational strategy for warehouse reorganization.