Derek Weimer

Collaborating, conceptualizing, organizing, and launching annual season pass sales campaigns, consistently generating over $8 million in revenue each year, accumulating to over $27 million in total revenue. Skillfully coordinating and executing a comprehensive content marketing strategy across all channels, increasing overall digital visibility and engagement. Creatively designing layered graphic, photo, and font designs for digital and traditional marketing campaigns, enhancing brand aesthetics and user engagement. Accurately managing the annual marketing budget and aligning financial resources with strategic goals, optimizing marketing spending. Proactively leading social media strategies and managing daily interactions, responses, and customer service issues, fostering a robust online community and improving customer satisfaction. Analytically overseeing guest survey reports (NPS) and leveraging the data to inform and adjust marketing strategies, resulting in an improvement in guest satisfaction scores. Manage and negotiate associated athlete trade-out program to create user generated content. Create and foster brand partnerships. Precept new team hires to align with marketing and advertising goals.

Primary cinematographer for high-profile Snowboarder Magazine films and events. Responsible for planning, executing, and delivering online content for sponsored events to adhere to time-frames. Managed and collaborated with a diverse team of professional athletes. Efficiently organized travel logistics for domestic and international filming trips, ensuring timely content editing and delivery. Innovative use of videography techniques to capture compelling snowboarding content, that boosted online video views and contributed to a surge in magazine subscription sales. Conceptualized and collaborated with athletes to ensure visual and cohesive and compelling storytelling. Managed and mentored cinematographers during filming trips.