Derek Robinson
Creative Director · Jack Black
Dallas, TX
In My Own Words
Strategic and Innovative Marketing leader who translates business goals into marketing plans that improve performance, profitability and growth. Highly competent in graphic design, with emphasis on packaging, brochure, branding, layout, and web design. Excellent verbal and visual communication skills with proficiencies in delivering detailed presentations and forming long-lasting relationships with executives, peers, and clients. A brand developer and influencer with strong time management skills, a strict attention to detail, and the capacity to work well within fast-paced and time-sensitive environments.
Work Experience
Creative Director
Jack Black2016 – 2019
Ensured that client needs were met through directly overseeing the creation and development of packaging, advertising, digital, and brand-building materials. Promoted existing and emerging global market growth by coordinating key marketing initiatives. Headed organizational success and performance through building a cross-functional team of copywriters, packaging designers, project managers, and junior/senior creatives. Selected Achievements: • Saved an incremental $90K to the creative budget through establishing an in-house photography studio as well as the creation of a high-end library of 150+ SKUs through. • Maximized efficiency across requests by developing brief processes and project management systems. • Expanded brand reach into other markets through creating the first shop-in-a-shop from concept to completion.
Executive Director of Creative
BEAUTICONTROL2014 – 2016
Drove organizational excellence and brand awareness across three international markets through managing the design and development of web designs, catalogs, direct mail, packaging, and more. Delivered high-quality services by managing a diverse team of bilingual copywriters, photographers, web designers/developers, creatives, and project managers. Selected Achievements: • Successfully reduced creative budget by $250K through sourcing local models and streamlining product photography. • Facilitated an 25% increase in customer retention rates through creating and implementing a CRM program.
Creative Director
VICTORIA'S SECRET2012 – 2014
Streamlined daily operations through heading seasonal/individual campaign brand launches. Managed photoshoots (both master and sub brands), direct mail initiatives, packaging design, and more by working in conjunction with key partners. Forged concrete relationships with both internal and external partners through maintaining regular communication and collaboration opportunities. Established strong, collaborative teams by facilitating a welcoming work environment and collaborative partnerships among staff. Selected Achievements: • Successfully launched the Victoria’s Secret Sport concept within all 1500 stores across the US Market through creating a 50-store test, incrementally increasing sales. • Coordinated new revenue streams by conceptualizing and launching innovative and unique product designs.
Associate Creative Director
INTERBRAND2007 – 2011
Support CPG and corporate branding through developing/implementing unique and innovative strategies. Aided in the development of new business and potential pitches by creating/delivering dynamic presentations. Promoted growth and expansion among more than eleven global beauty accounts through managing and heading creative strategies. Selected Achievements: • Provided creative leadership to multiple high-profile corporations, including Head & Shoulders, Aussie Haircare, and Nice & Easy as well as various Wrigley Global brands (i.e. Orbit, 5 Gum, Extra, and Eclipse).
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