Aug 2016 — Sep 2024
Senior Global Creative Director · BAMKO
Executive Creative Lead and Presenter for all large-scale (1 Mil+) Creative RFPS.Director of Creative Services, Merchandising, and Marketing creative teams responsible for creative analytics/forecasting, merchandise, packaging, display, graphic and marketing solutions servicing global sales. Managed a team of 17 in 4 global offices (LA, NYC, Guangzhou, Dehradun, India), providing innovative, creative product solutions to enterprise-level clients.Executive Sponsor of GLAMCO global DE&I Internal Resource Group.
Mar 2014 — Mar 2016
Director Of Merchandising / Creative · Randa Accessories
● Creative Dept Head/ Soft Accessories (Headwear / Cold Weather / Gloves) for Levi’s, Dockers, Kenneth Cole
● Private Label Director Headwear /. Soft Accessories / Gloves
● Managed domestic and Shanghai-based Product Development and Sourcing teams
● In-Factory (China, Taiwan, Korea) Material / Product Development of Substrate Yarn Development to Finished Engineered Knits
Jun 2011 — Jan 2014
Head Designer Fashion Accessories Dept 7 · Claire's / Icing
-Creative and Product Development Director Responsible for all Soft Goods, Seasonal and Footwear Sandals and Winter Boots (Hard Sole and Vulcanized)
-Partnered with Hard Goods and Sr Marketing to set all over tone and seasonal store direction delivering monthly new looks in product as well as creating graphics, original prints and design guide
collateral to the buying team to develop remaining merchandising assortment needs with outside factory partners .
-Quarterly Travel to China and Taiwan for trending ,product development and to secure production execution
-Managed in house Design Direct Reports and China based production team for all soft goods and footwear categories
-Delivered year over year end growth for the Cold Weather , Gloves and Footwear categories
Jan 2007 — Jan 2010
Creative Director Accessories / Footwear North America · Disney Consumer Products
- Creative Direction for all Consumer Segments all Fashion Soft Goods, Footwear, Jewelry, Watches, Vision, Womens Bags, Backpacks and SLGs for North American Licensees
-Partnered with Character Artist and Graphic Design teams to create, execute and roll out graphic guide assets that addressed the specific needs of the Soft Goods and Accessories product categories
-Cultivated an environment of mentoring and support with the Disney Licensee community establishing trust as a Merchant to ensure that each licensed partner delivered and exceeded on the core principles of Product Integrity, Innovation , Value and Storytelling
-Leverage an extensive knowledge of raw materials, construction, production, costing, retail and packaging in multiple categories guiding licensee to maximize product features while controlling cost
-Managed team of Direct Reports Senior Designers and Design Managers
-International Travel to Roll-Out Creative Content, ensure design synergy , and best practices from all regions
-Direct Creative Lead/ Contributions on all high profile ( Major Brand Collaborations ) , Halo (Top Tier) and Large Program ( Cinematic Release , DVD Release , Studio Release )
Jan 2006 — Jan 2007
Creative Director Headwear / Bags · Fortune Fashion Ind
-Design and Product Development Director of Headwear and Handbags for all licensee and private label accounts ( Large Accounts Disney Parks , Wal-Mart, Target, Hot Topic, Kohl's )
-Design Lead direct to Private Label Customer Merchant teams for develop on going programs for line extension and pitch new main floor and seasonal programs
-International Trending Trips for internal and external Trend Reports and Design Guides / Seasonal Asia Travel for product development and production
-Managed direct report team of Merchandisers and Production Managers
Jan 2004 — Jan 2006
Head Designer · Goorin Brothers, Inc
-Design and Product Development Director of headwear and bags for all lines Goorin , Cassel Goorin and Sand Cassel Kid
-Creative Lead for complete brand refresh and repositioning raising the AUR by 35% with Brand Elevation, Introduction of Brick and Mortar Retail Stores , Revamped Brand Story and Packaging change.
-Successfully brand extension into children's market with Sand Cassel Kids
Expanded brand offering with bags, messenger bags , and belts for mens, womens/jr., boys and girls markets
-International Trending Trips and Seasonal Asia Travel for product development, production, and sourcing
Aug 2003 — Mar 2004
Contract Lead Designer · G.Hensler
Lead Designer of private label Handbags, Target, Talbots, Gap, Talbots , Nordstrom & Abercrombie
Jan 2001 — May 2003
Art Director · Fantasia Accessories Ltd.
- Managing Art Director for all Licensed product lines , packaging and private label product lines of Handbags, SLGs, and Hair Accessories ( License - Sanrio/ Hello Kitty , Mattel/ Barbie, Simpsons,
Care Bears Private Label - Wal-Mart , Target, Hot Topic, Urban Outfitters )
-Managed team of 2 Graphic Designers and 2 Technical Designers responsible for all pitch books, product presentations, print development , and product development technical
Jan 1997 — Jan 2000
Graphic Designer / Fashion Designer/ Consumer Products Designer · Freelance and Contract Creative
Freelance Work Examples and History Supplied on request
- Lucas Design International Sept 2010
- Idea Nuova Oct 1999- 2000
- Papi Sportswear Oct 1997- 1999
- Mattel / Barbie 1996
