Derek Dudek

Designer / Art Director

2006 – Present

+ Owner / sole proprietor of freelance design consultancy specializing in creative direction, identity & brand design, campaign development, packaging and design production. + Collaborate in close partnership with ad agencies, global corporations, start-ups, music labels and action sports brands.

Senior Brand Designer

2017 – 2019

+ Lead brand design and art direction for state-of-the-art, progressive cannabis brand. Became point-of-contact for driving the evolution and elevated visual direction from internal communications to retail facing collateral. + Using key insights, created various integrated marketing solutions for PAX product and sales objectives. High attention-to-detail ensured projects were executed against latest PAX Brand standards. + Package design for multiple PAX products from ideation to retail execution. This included international cross-functional communication to achieve our elevated result on-budget and on-time. + Established look and feel for PAX Mission & Culture. Creation of collateral essential to attracting high-level, key applicants to the PAX brand. Included but not limited to: unique swag items, targeted brochures, environmental office graphics, etc. + Mentored designers cross-functionally - across several teams, from brand to product. Provided dynamic solutions to help individuals move projects along their respective timelines. + Partnered with Ecommerce team to provide creative direction / visual guidance on an updated web presence, ensuring new photos and brand standards were applied across all platforms.

Senior Brand Designer, Consultant

2015 – 2016

+ Designed marketing campaigns for Oracle product releases and high profile industry events. Responsibilities included leading freelancers, photoshoot art direction, implementation guidelines, and management presentations throughout the process. + Department point-of-contact for Oracle collateral systems. Duties entailed design, content updates, and various additions to Oracle partner templates. Primary clients were sales, marketing, and internal Oracle communication teams.

Senior Graphic Designer

2013 – 2015

+ Acted as project lead on numerous global marketing campaigns with expedited schedules; designed and built brand standards to be carried out and scaled globally. + Worked closely with cross-functional teams (digital/social, product, retail marketing, public relations) to assure alignment and creataive output exceeded expectations. + Managed in-house team as well as outside vendors and freelancer relations as it related to campaign objectives.

Designer

2011 – 2013

+ Art directed and designed the campaign launch of 'Kroll Show'? sketch comedy show; executed localized joke advertising (for LA and NYC markets) that received buzz-worthy press from such sources as Adweek, PSFK, The Daily News, and The New York Observer. + Executed creative for the much publicized 'Roast of Charlie Sheen' premiere. Provided art direction and design for the animated digital experience, print/outdoor advertising, and office installations.

Designer

2010 – 2011

+ Strategized and designed for Oxygen's 2011 Upfront campaign; helped elevate sales collateral through interactive powerpoint presentations and various targeted outdoor advertising.+ Collaborated with internal teams on various brand refresh exercises; from logos to lower 3rd designs, provided management/stakeholders with options in which to steer the look the network.

Designer

2007 – 2010

+ Designed and developed the Bravo TV Upfront magazine: a colorful, large format magazine that was distributed industry wide and set the standard for Bravo brand sales collateral. The concept still stands; as the magazine gets updated each year for content and network offerings. + Collaborated with other designers & freelancers to carry out various brand related projects; worked closely with upper management to make sure deadline-driven projects were executed with success and minimal revisions.

Junior Designer

2006 – 2006

+ Assisted design director in creating projects for wide-range of clients.

Intern

2005 – 2005

+ Design intern under senior creative director Kimou Meyer and merchandising VP Chris Sanjuan. Thorough hands-on experience in clothing industry, from design conception to garment production. Assisted in production of tech-packs for various clothing vendors. Helped in the creation of various t-shirt and fleece designs for Spring 2006 line.

2001 – 2002

BFA Communications Design

2003 – 2005

BFA Communications Design