Dennis Shamblin
Creative Director - Owner · Shamblin Creative
San Diego, CA
In My Own Words
I’ve been called a lot of things over the years, a Clothing Designer, a Brand Builder, a Creative Director, a Creative Swiss Army Knife, but I’m basically a designer who loves branding and making brands as big and as powerful as possible. From building my own action sports clothing line at 21 to creating transformative, visual-driven campaigns for some of the world’s biggest companies, I have the experience it takes to develop successful brands.
With over 20 years of hands-on design experience, I’ve worked in marketing agencies and with in-house creative departments, overseeing design, production, and management duties for a plethora of digital and print projects. I’ve built entire creative service teams from the ground up, for both creative agencies and multi-national corporations, developing talent and high-profile, award-winning campaigns. And, I have an instructor’s-level understanding of design and collaboration tools, hardware, and software, from Adobe to Zoom.
Work Experience
Creative Director - Owner
Shamblin Creative2003 – Present
Providing creative services such as Art Direction, Graphic Design, and Production for a diverse group of clients and brands. Key Projects Apple – Partnered with the MARCOM team to localize graphics for product launches seen by millions of people in the India and Middle East markets. Youngevity – Increased attendance by 20% (year-over-year) and awareness of new brands by designing, developing, and producing themed trade shows. Otterbox / LifeProof – Devised and developed all digital promotional assets for the LifeProof brand. Enabled the transition from San Diego to Colorado under new ownership by OtterBox. Enhanced business growth by devising and implementing long-form promotional sales campaigns. Vivitar/Olevia – Delivered exceptional support in rebranding of Vivitar cameras and Olivia televisions by designing new packaging and sales materials which helped bring the brands into new outlets, like Target and Costco with dramatically increased sales.
Creative Director - Brand
Altium Inc.2019 – 2021
Designed and produced award-winning campaigns, driving robust brand identity and awareness of the most used electronics design software in the world. Key Achievements • Produced and branded the Altium Stories YouTube video series that garnered more subscriptions in one year than the company’s active corporate video channel had in its entire existence. • Devised a campaign to increase diversity in hiring that created a cultural shift within the company to be more inclusive of women and people of color. • Named and branded the new education division of Altium which saw increased subscriptions that doubled month over month. • Branded an industry-changing division of Altium that made waves and drove an increase in the company’s stock value.
Creative Studio Manager – Design & Production
i.d.e.a.2013 – 2016
Supervised and managed the creative workflow and production of the award-winning brand marketing agency. Key Achievements • Successfully expanded the studio into a team of efficient and well-trained artists and produced award-winning marketing campaigns. • Produced highly effective outdoor and experiential graphics featured nationally in highly trafficked transportation hubs. • Led, trained, and mentored production designers, creatives, and project managers, enabling them to produce highly effective and successful marketing campaigns. • Collaborated with entire team of agency creatives, producing dozens of successful client pitch campaigns and repeatedly won new accounts.
Creative Manager - Graphic Design Services
Eagle One / Valvoline2001 – 2005
Designed, developed, managed, and produced all marketing materials, packaging, and advertising for one of the world’s most successful car care brands. Key Achievements • Realigned messaging and packaging to be consistent and on brand helping to generate 26 million in sales with limited advertising/marketing budget. • Hired and rebuilt Creative Services department for the “Eagle One” brand after company was purchased by Valvoline. • Selected the advertising agency of record and produced first national advertising campaign for the brand, enabling it to move into new retail outlets, such as Target and Walmart, significantly increasing product awareness.
