Dennis Maccarthy

Ecommerce Merchandiser

2024 – Present

- Manage and optimize day-to-day merchandising for Volcom Men’s/Boys products across North America sites, utilizing Shopify and SearchSpring to update content and drive conversion. Re-merchandise product pages multiple times weekly to maintain relevance and improve user experience. - Lead GTM (Go-to-Market) execution for seasonal product launches and promotions, collaborating with marketing, art, and buying teams to ensure timely and successful product releases. - Create and maintain quarterly content plans, outlining key GTM tasks and updates for Men’s/Boys collections, ensuring alignment with business objectives and driving targeted traffic. - Drive product sales by leveraging deep product knowledge of assortment, trends, and sales opportunities to recommend high-performing items for email campaigns and promotional collections in Shopify and Volcom app. - Execute content builds and site optimizations in Shopify, including creating new product listings, updating assets (lifestyle images, videos), and implementing redirects to increase on-site engagement and conversion rates. - Analyze business performance weekly through GA4, Shopify Analytics, and SearchSpring, identifying insights and recommending actionable improvements to optimize product assortment and merchandising strategies. - Collaborate with marketplaces (Amazon, eBay, Target+, Walmart) to optimize Men’s/Boys product listings, driving increased visibility and sales across external platforms. - Lead cross-functional meetings with marketing, art, and buying teams to ensure alignment on product launches, promotions, and site optimizations, ensuring all teams meet deadlines and execution goals. - Contribute to innovative site enhancements by identifying opportunities to improve site UX/UI, driving improvements in conversion rates and customer experience across Men’s/Boys products. - Provide actionable business insights through weekly, monthly, and seasonal reporting, offering data-driven recommendations that directly impact revenue and business strategy.

Photography Assistant & Digital Technician

2019 – Present

- Ensure digital workflow is consistent with Digital Services, Production, and Client specifications and manage studio workflow tools during weekly shoot days. - Labeling, organizing and color-correcting all images and maintaining file hierarchy for 5,000-7,500 images per shoot day. - Responsible for software updates, researching new hardware/software and workflow combinations, and monthly monitor calibrations of all image-capturing computers to increase productivity by 20% during shoot days. - Aptitude in technical troubleshooting to decrease studio downtime by 1-2 hours per week. - Improved communication between departments by developing comprehensive documentation on digital processes and workflows. - Streamlined data management for improved accessibility and organization across teams. - Trained team members on correct use of digital equipment, increasing overall productivity.

Documentation Manager and Compliance Specialist

2023 – 2024

- Managed and collaborated with cross-functional team of engineers, sales persons, and management to maintain complex technology infrastructure, implement new features and strategically plan for future projects. - Improved documentation quality by implementing streamlined processes and standardized templates for internal documentation, forms, and reports. - Streamlined development processes by implementing agile methodologies, improving overall project quality and delivery timeframes. - Oversaw compliance practices to ensure company and employees were up-to-date with training, documentation, technology, and processes while providing internal audits, training and reports as needed.

Website Manager

2023 – 2024

- Led website operations, ensuring seamless functionality, up-to-date content, A/B testing, and performing technical maintenance. - Achieved a 20% increase in DTC sales in the first six months through strategic content management, end-to-end setup of modernized E-Commerce platform with payment gateways, optimized product presentation, improved navigation, and enhanced visuals. - Managed all aspects of E-Commerce site with 150+ SKUs, including product imagery, descriptions, pricing, categories, and advanced filtering to ensure a seamless online shopping experience. - Developed and executed comprehensive SEO strategies, resulting in an 88% increase in clicks, 254% increase in impressions, and 6 keywords ranking in the top 5 search positions within six months. - Researched new products and industry trends, creating actionable insights to improve and inform merchandising strategies and product launches. - Assessed data in Google Analytics to create digital marketing campaigns to enhance customer engagement leading to a 44% increase in new user acquisition and driving sales through targeted promotions. - Collaborated with cross-functional teams to manage product launches, ensuring timely execution and high-quality presentation across all channels.

Web Developer

2023 – 2023

- Implemented accessibility features to ensure compliance with WCAG 2.1 and ADA guidelines and improve user experience for all visitors. - Developed customized content management systems tailored to specific client needs, enabling efficient content curation without sacrificing flexibility or ease-of-use for end users. - Increased website performance by optimizing front-end and back-end code for faster loading times. This resulted in a 50% reduction in bounce rate and a 10% increase in website traffic.

E-Commerce Web Developer

2020 – 2023

- Collaborated with cross-functional team of E-Commerce and Marketing Managers to successfully launch 7 new seasonal product lines. - Managed 50+ product listings and associated content, ensuring that all web content aligned with brand storytelling and marketing goals. - Successfully migrated E-Commerce platform to Shopify to improve site functionality and streamline product management, facilitating smooth transitions for seasonal updates, new collections, and DTC promotions. - Created and maintained custom landing and product pages to refresh product imagery and content using custom code in HTML/CSS, JavaScript and Liquid. - Increased average order values 8% by adding cross-selling, product filtering, and variation features. This enhanced product search and customer shopping experience. - 30% increase in organic search traffic and improved brand visibility by implementing SEO best practices and optimizing website speed and performance. - Conducted regular website audits and A/B testing, informed by Google Analytics data, to optimize user experience and increase conversions in the sales funnel.

Special Education Paraeducator

2018 – 2023

- Successfully implemented behavior programs for 15 students at different school sites by collaborating with teachers and administrators to achieve measurable progress toward annual student goals - Nominated for Classified Employee of the Year (2019) for willingness and ability to work in a variety of difficult circumstances, overcome challenges with an upbeat attitude, and attain positive results - PTA Service Recognition Award (2018) for creating a safe and productive learning environment for students and assisting with behavior management programs and goals

Retail Associate

2016 – 2017

- Strategized and managed daily social media and marketing posts, resulting in a 20% increase in engagement and a 15% increase in sales. - Received and merchandised inventory for the shop, reducing inventory discrepancies by 10%. - Processed warranties, special orders, and equipment repairs, resulting in a 95% customer satisfaction rate. - Entrusted as a key holder, ensuring shop security and opening/closing procedures were executed effectively.

Graphic Designer and Production Manager

2015 – 2016

- Designed and produced over 30 print and digital materials for promotional events, social media graphics, website design, and on soft goods. - Contributed to developing the company’s brand identity and ensured that all designs and art submissions adhered to brand image. - Manage project timelines and budgets to ensure projects are delivered on time and within budget. - Streamline production processes, resulting in a 25% increase in efficiency and a 15% reduction in production costs.

Certificate

2022 – 2022

Bachelor of Science - BS

2017 – 2021