Dena Slattery

E-Commerce Sales Manager for Airhead Sports Group overseeing over 900 products on Amazon. Set up products, enhance product content for optimization and branding, and manage merchandising programs including Promotions, A+ Detail pages, Vine, and Amazon Advertising marketing campaigns. Analyze Amazon Retail Analytics, Direct Fulfillment Reports, and our Operational Performance for lead time and sales metrics. Oversee & direct 1 person who helps manage our catalog feeds and updates product information with current promotional information.

Coordinating sales and marketing efforts for the V.P. of Sales, managing our product offering for Amazon.com, Amazon.CA, Costco, Costco Canada, Costco.com, and Costco.CA. Working to increase sales and brand awareness through Amazon Marketing Services (AMS), promotions, ad campaigns and A+ detail pages on Vendor Central. Producing product offerings and sales presentations for Costco corporations, and writing optimized copy for product catalog and websites. Analyzing marketing reports and sales data to improve performance and increase profitability. Fielding sales calls for outside reps as well as any potential follow ups. Resolving order and inventory problems by investigating data and history; identifying alternate means for filling orders. Providing sales vs. projection results by preparing and forwarding sales tracking reports. Preparing materials for trade shows as well as managing pre/post show emails and dealer contact database.

Product marketing analyst who oversaw the implementation of all aspects of the product marketing plan. Developed product marketing campaigns, oversaw product launches and go-to-market strategies for a variety of products. Involved with product launches for Adaptive Network Controls Solutions, Dynamic Capacity, and Vyvx Internet Access. Oversaw re-launch of multiple data centers including field marketing events and social media throughout project construction. Worked with Product Managers to update sales collateral and maintain websites with current sales and marketing materials. Rebranded former TW Telecom collateral and ensured proper branding for internal and external releases. Wrote, compiled information, and edited Power Points, Word docs, PDFs, and spreadsheets, including brochures, maps, FAQs, customer presentations, product guides, and internal sales tools. Oversaw projects on voice, data, multimedia, Cloud Connect, Virtual Private LAN Services, Virtual Private Networks, and IP VPN. Ensured approved projects were executed and implemented on time and according to strategic objectives.