Deborah Collins
President and private contractor · DC Marketing and Design
Lexington, NC
Work Experience
President and private contractor
DC Marketing and Design2019 – Present
Key responsibilities: Brand development Establish KPI/ROI objectives Value-added program dev. C-level account management Nurture client/agency relationship Program budgeting SEO/SEM/dashboard analytics C-level presentations/Web conferencing Program scheduling CRM implementation Social media development Brand identity assessment Mobile app development Motivational leadership UX Design Market trend research Effective internal communication New-business initiatives Database management Cloud-based workflow administration Web design/administration Segmented email marketing User/role administration and support
Remote marketing and DAM administrator
Fanatics, Inc.2011 – 2019
Key responsibilities: Brand development MLB, NFL, NBA, NHL co-branded programs UX Design SEO/SEM/dashbd. analytics Effective internal/external communication Program scheduling Web design/administration User/role administration and support Global sales programs Digital asset management C-level presentations New product launches CRM administration Cloud-based workflow admin New-business initiatives Social media development Web conferencing/online presentations Catalog/planner production Segmented email marketing Logo design, illustration and photo retouch
Senior Art Director
LPM Advertising1988 – 2010
KEY RESPONSIBILITIES: Brand development C-level account management Value-added program dev. SEO/SEM/dashbd. analytics Nurture client/agency relationship Brand identity assessment C-level presentations Effective internal communication Program budgeting Market trend research Segmented email marketing Program scheduling Web design/administration Direct mail campaign development UX Design Social media development Motivational leadership New-business initiatives Targeted map programs Employee recruitment Trade show marketing Design and illustration services Supervise internship program
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