Dayna Melton

• Produced market with approximately 400 local vendors and sponsors • Recruited staff and volunteers for event • Managed all email marketing campaigns and social media interactions • Secure appropriate venue rentals, required permits, security, A/V, decor, etc. • Served as key contact for communication between all vendors, artist collaborations, and vendors daily. • Created all event docs and floor map for event • Oversaw daily operations and smooth functioning day of load in and load out

• Coordinate and produce one event per month featuring 60+ multi genre artists with 1000+ attendees while traveling on location in a different city each month. Markets include San Francisco, Atlanta, Los Angeles, Seattle, Boston, and Columbus. • Engage and manage all artists from the time they are booked to completion of event to ensure they have a successful experience • Create all production documents including production schedules and floor maps • Research new vendors and negotiate with partnered vendors • Maintain a portfolio of artists, serving as primary contact for communication • Secure appropriate venue rental, transportation, A/V, decore, etc. • Manage each city's staffing, including production assistants, media production team, DJ, and MC, and all needed labor for the day of the event

• Increased brand recognition by creating an active social media platform • Executed a variety of in-store events with local media, buyers, sponsors, and taste-makers • Curated engagement through blog collaborations and cross-promotional branding alignment with other designers and local boutiques • Stepped in to oversee daily operations and smooth functioning of space

• Instated a curatorial approach to vendors and artists featured within the boutique • Purchased and managed over 25 new artist accounts • Hung a rotation of shows in the space and responsible for safely de-installing and storing work • Blogged and promoted events, new work, and artist bios; all social media

•Purchased for women’s clothing & accessories while budgeting for department and forecasting best trends and sales locations •Increased gross profit margin by 15% •Social Media Management: Instagram, Facebook, & Twitter •Budgeted for women’s department as well as purchasing clothing/ accessories •Trained new staff effectively in effective customer service •Successfully predicted fashion trends & forecast to sell best in primary store location •Communicated with sales representatives, ensuring all orders were fulfilled